Family entertainment centers (FECs) are small amusement parks or entertainment zones that typically serve local communities in big and small cities. It offers varied amusement options such as arcades, gaming consoles, video games, soft play areas, indoor playground systems, redemption machines, children’s rides, skill-based machine games, and games based on virtual and augmented reality. FECs. FECs are designed to keep the entire family engaged, generally at a significantly less per-person cost than a traditional amusement park. It offers varied amusement options such as arcades, gaming consoles, video games, soft play areas, indoor playground systems, redemption machines, children’s rides, skill-based machine games, and games based on virtual and augmented reality. FECs also host private celebrations such as birthday parties and corporate events as well as they are attractively located in areas such as malls, where customers often visit.
The study provides comprehensive definitions for children’s entertainment centers (CECS) and children’s edutainment centers (CEDCS) inclusive of all the activities being provided in the respective facilities. Some of the major activities involved in CEC includes video games, gaming consoles, arcades, redemption machines, small kid’s rides, trampo junior, and others. Further, some of the major events in CEDCS involve arts and crafts studio, baby yoga, blocks station, blue blocks games, clay modelling, and others.
The potential developers and operator analysis provide the list of probable FEC developers expected to enter the Middle East region along with their current operating locations. Some of the potential developers and operators covered in the report include Dave & Buster's Entertainment, Inc., Chuck E. Cheese's (CEC) Entertainment, Inc., Smaaash Entertainment Pvt. Ltd., and CAVU Designwerks Inc. These developers and operator have very little to no presence in the Middle East region but are adopting various strategies to expand their presence in the region.
The comparative analysis of total addressable and serviceable population for 2018 has also been provided. The Total addressable population (TAP) is the population a business can possibly reach irrespective of its ability to reach them. To estimate the Total Addressable Population, we have considered the total population of the region excluding the people under age 3 and above 65. Also, while estimating the TAP, we have considered various factors such as unemployment rate and economic stability of the country.
In comparative analysis, the average ticket price, average EBITDA margin range, average construction cost/SQM, and average spending by social classes have been provided for both children’s entertainment centers (CECs) and children’s edutainment centers (CEDCs). As per AMR analysis, the average ticket price for children’s entertainment centers lies between SAR 76 to SAR 84 (USD 20.27 to USD 22.40) in the Middle East region. The construction cost comparative analysis provides the average construction cost incurred to developers to build FEC in malls as well as standalone. The average construction period has been provided for various FEC facility size operating in the Middle East region.
Key Benefits for Middle East Family/Indoor Entertainment Centers Market:
- The study provides an in-depth analysis of the Middle East family/indoor entertainment centers market along with the definition and activities of children’s entertainment centers (CECS) and children’s edutainment centers (CEDCS).
- Information about potential developers and operators expanding in the Middle East FEC market is provided.
- The analysis of total addressable population and serviceable population of the market is provided to determine the market potential.
- Comparative analysis of children’s entertainment centers (CECs) and children’s edutainment centers (CEDCs) in terms of average cost and average required period is provided.
Analyst Review
Family/Indoor entertainment centers (FEC) are small entertainment zones, which serve local communities in big and small cities. FECs are designed to keep the entire family engaged at a significantly less per person cost as compared to a traditional amusement park. They offer varied amusement options such as arcades, gaming consoles, video games, soft play areas, indoor playground systems, redemption machines, children’s rides, skill-based machine games, and games based on virtual and augmented reality. Moreover, they host private celebrations such as birthday parties and corporate events, as they are located in areas such as malls, where customers often visit.
The report provides key factors analysis for Middle East family/indoor entertainment centers (FEC) market. The potential developers and operator analysis for middle east family/indoor entertainment centers market provides the long list probable FEC entrant in the region along with their current operating locations. Further, the strategies being adopted by major entrants is also provided in this section. The analysis of total addressable population and serviceable population for 2018 provides the total population a market player can target, and actual population being served for various facility sizes. The average ticket price for Children’s Entertainment Centers (CECs) is lower as compared to Children’s Edutainment Centers (CEDCs). Further, the total spending by various social classes on CECs also stood higher compared to CEDCs.
The global FEC developers and operators are expanding their presence in the region by implementing various strategies. Chuck E. Cheese's (CEC) Entertainment, Inc. is Texas, U.S. based family entertainment centers and restaurants chain. In January 2019, CEC signed a development agreement with regional franchisees for 25 new Chuck E. Cheese's restaurants in Egypt, Kuwait, Mexico, Bahrain, and El Salvador. In the first quarter of 2019, the company signed five development agreements for 16 locations in Chile, Mexico, Peru, Kuwait, and Bahrain for the next five years.
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