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Mobile Augmented Reality (ar) Market

Mobile Augmented Reality (AR) Market by Component (Hardware, Software, and Services), Device Type (Smartphones, Tablets, Personal Digital Assistants (PDAs), and Others), and Application (Consumer, Healthcare, Enterprise, Commercial, Aerospace & Defense, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030

A13124
Pages: 310
Aug 2021 | 221 Views
   
Author(s) : Avinash Savekar , Vineet Kumar
Tables: 123
Charts: 74
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The global mobile augmented reality (AR) market size is expected to reach $184.61 billion by 2030 from $12.61 billion in 2020, growing at a CAGR of 31.40% from 2021 to 2030.  

The Enterprise industry impacted negatively, due to COVID-19 Pandemic.

Mobile augmented reality is one of the most explosive growth areas for AR applications currently. Mobile AR takes advantage of the widely distributed base of hardware such as smartphones and tablets. Mobile devices that can support AR are becoming more powerful and less expensive at a very rapid pace. Additionally, new hardware possibilities are emerging, such as mobile projection devices that will allow new types of mobile AR applications.  

Mobile-Augmented-Reality-(AR)-Market,-2021-2030

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In addition, mobile AR enables certain type of health interventions that can be deployed anywhere the patient is located and at various times. Mobile technologies are an increasingly promising platform for health interventions because they are attractive and familiar to patients and because of their ubiquity. Also, AR technology is more cost efficient than virtual reality and other comparable mobile emerging technologies because many patients already have these devices. All of these factors can increase the adoption of AR applications and the self-efficacy of patients to engage with these interventions. 

Moreover, with the continuous and rapid advancements in the technology sector, AR applications have emerged as a medium that allows companies to interact with consumers in an innovative and easy method. AR has been defined as a visualization technique that superimposes computer-generated data, such as text, video, graphics, GPS data, and other multimedia formats on top of the real-world view, as captured from the camera of a computer, mobile phone, or other devices. Augmented reality is the reality of the future educational system. Technology is already a significant factor impacting the education sector with digital content, smart classrooms, and online assessments. Schools and colleges are changing their traditional methods of teaching with the use of AR applications. 

The global mobile augmented reality (AR) market size is anticipated to witness significant growth during the forecast period. Factors, such as high usage of Mobile AR in healthcare industry, rapid growth of the retail industry, and surge in adoption of AR technology by tourism and education sector drive the mobile augmented reality (AR) market growth. Using AR applications in the tourism sector, will become inevitable for companies to remain competitive in this business. In the tourism sector, AR application possesses great capabilities by improving the tourist experience and providing important information to tourists. Also, implementing new technologies such as AR will empower students and teachers to explore and learn more effectively. Nowadays, several companies worldwide are using augmented reality to provide better learning and training experience in education sector. 

However, limited user interface affecting navigation performance of AR apps is a major restraint to the global market growth. In addition, rising adoption of AR smart glasses is expected to create opportunities for the mobile augmented reality (AR) industry. 

The global mobile augmented reality (AR) market share is segmented on the basis of component, device type, application, and region. By component, it is divided into hardware, software, and services. The hardware segment further sub segmented into 3d camera, sensors, processor, and others. By device type, it is fragmented into smartphones, tablets, personal digital assistants (PDAs), and others. Depending on application, it is separated into consumer, healthcare, enterprise, commercial, aerospace & defense, and others.    

Region-wise, the mobile augmented reality (AR) market trends are analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Taiwan, and Rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). Asia-Pacific is expected to grow at a highest CAGR during the forecast period, due to an increasing adoption of mobile AR for different applications such as healthcare, education, tourism, and e-commerce sectors.  

Mobile Augmented Reality (AR) Market
By Component

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Services segment is projected as one of the most lucrative segments.

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Top Impacting Factors

The prominent factors that impact the mobile augmented reality (AR) market growth are high usage of Mobile AR in healthcare industry, rapid growth of the retail industry, and surge in adoption of AR technology by tourism and education sector. However, Limited user interface affecting navigation performance of AR apps restricts the market growth. On the contrary, rising adoption of AR smart glasses is expected to create lucrative opportunities for the market. Therefore, these factors are expected to definitely affect global mobile augmented reality (AR) industry during the forecast period.   

Competition Analysis

Competitive analysis and profiles of the major mobile augmented reality (AR) market players, such as Qualcomm Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Blippar.Com Ltd., Google, Apple, Magic Leap, Groove Jones, Wikitude, and Marxent Labs, are focusing their investment on technologically advanced, cost-effective, and more secure products and solutions for various applications.

Mobile Augmented Reality (AR) Market
By Application

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Consumer segment is expected to secure leading position during forecast period.

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Covid-19 Impact Analysis

The COVID-19 pandemic has significantly impacted global economies, resulting in workforce & travel restrictions, supply chain & production disruptions, and reduced demand & spending across many sectors.

Sudden decline in infrastructure development is expected to hamper the market growth for consumer, education, tourism sector. 

The slowdown in productions by OEMs and reduction in demand for mobile devices and other electronics devices has slightly pulled down the market for mobile AR. Shortages of components and materials have significantly impacted the global supply chains. In addition, reductions in various budgets and delay in planned projects in various industries have hampered the global economy.  

However, post-COVID-19, the AR technology is gaining slight traction owing to its benefits in visualization, annotation, and storytelling. AR technologies are aiding online learning and also offering access to cultural events, which is helping users to overcome the isolation of lockdowns. Several countries such as China, Japan, South Korea, and India are also expecting quick control over the outbreak, following a pre-emptive response in the form of lockdowns and social distancing. 

Moreover, as vaccines roll out across the globe and the pandemic situation is better controlled, especially in North America and Europe. This would boost the recovery of the mobile augmented reality (AR) market.  

Mobile Augmented Reality (AR) Market
By Region

2030
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific region would exhibit the highest CAGR of 32.80% during 2021-2030

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Key Benefits For Stakeholders

  • This study comprises analytical depiction of the global mobile augmented reality (AR) market outlook along with the current trends and future estimations to depict the imminent investment pockets.
  • The overall mobile augmented reality (AR) market analysis is determined to understand the profitable trends to gain a stronger foothold. 
  • The report presents information related to key drivers, restraints, and mobile augmented reality (AR) market opportunities with a detailed impact analysis.  
  • The current mobile augmented reality (AR) market forecast is quantitatively analyzed from 2020 to 2030 to benchmark the financial competency.   
  • Porter’s five forces analysis illustrates the potency of the buyers and the mobile augmented reality (AR) market share of key vendors.   
  • The report includes the market trends and the revenue share of key vendors.

Key Market Segments

By Component

  • Hardware        
  • 3D Camera    
  • Sensors
  • Processor        
  • Others            
  • Software     
  • Services     

By Device Type

  • Smartphones
  • Tablets
  • Personal Digital Assistants (PDAs)
  • Others

By Application

  • Consumer
  • Healthcare
  • Enterprise
  • Commercial
  • Aerospace & Defense
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East 
    • Africa

Key Players

  • Qualcomm Inc.
  • Microsoft Corporation
  • Samsung Electronics Co. Ltd.
  • Blippar.Com Ltd.
  • Google
  • Apple
  • Magic Leap
  • Groove Jones
  • Wikitude
  • Marxent Labs 
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key forces shaping the Mobile AR
3.3.Patent analysis

3.3.1.By region, 2012–2020
3.3.2.By applicant, 2012–2020

3.4.COVID-19 impact analysis

3.4.1.COVID-19 outbreak
3.4.2.Impact on market size
3.4.3.End user trends, preferences, and budget impact

3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Rise in demand for mobile AR in healthcare industry
3.5.1.2.Rapid growth of the retail industry
3.5.1.3.Surge in adoption of AR technology by tourism and education sector

3.5.2.Restraint

3.5.2.1.Incomplete user interface disturbing navigation performance

3.5.3.Opportunity

3.5.3.1.Rising adoption of AR smart glasses

CHAPTER 4:MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT

4.1.Overview
4.2.Hardware

4.2.1.3D Camera
4.2.2.Sensors
4.2.3.Processor
4.2.4.Others
4.2.5.Key market trends, growth factors, and opportunities
4.2.6.Market size and forecast, by region
4.2.7.Market analysis, by country

4.3.Software

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.Services

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

CHAPTER 5:MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE

5.1.Overview
5.2.Smartphones

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.Tablets

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Personal Digital Assistants (PDAs)

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

5.5.Other

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis, by country

CHAPTER 6:MOBILE AUGMENTED REALITY (AR) MARKET , BY APPLICATION

6.1.Overview
6.2.Consumer

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.Healthcare

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

6.4.Enterprise

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country

6.5.Commercial

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country

6.6.Aerospace & Defense

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country

6.7.Others

6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast, by region
6.7.3.Market analysis, by country

CHAPTER 7:MOBILE AUGMENTED REALITY (AR) MARKET, BY REGION

7.1.Overview
7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by component
7.2.3.Market size and forecast, by device type
7.2.4.Market size and forecast, by application
7.2.5.Market analysis, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by component
7.2.5.1.2.Market size and forecast, by device type
7.2.5.1.3.Market size and forecast, by application

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by component
7.2.5.2.2.Market size and forecast, by device type
7.2.5.2.3.Market size and forecast, by application

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by component
7.2.5.3.2.Market size and forecast, by device type
7.2.5.3.3.Market size and forecast, by application

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by component
7.3.3.Market size and forecast, by device type
7.3.4.Market size and forecast, by application
7.3.5.Market analysis, by country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by component
7.3.5.1.2.Market size and forecast, by device type
7.3.5.1.3.Market size and forecast, by application

7.3.5.2.Germany

7.3.5.2.1.Market size and forecast, by component
7.3.5.2.2.Market size and forecast, by device type
7.3.5.2.3.Market size and forecast, by application

7.3.5.3.France

7.3.5.3.1.Market size and forecast, by component
7.3.5.3.2.Market size and forecast, by device type
7.3.5.3.3.Market size and forecast, by application

7.3.5.4.Italy

7.3.5.4.1.Market size and forecast, by component
7.3.5.4.2.Market size and forecast, by device type
7.3.5.4.3.Market size and forecast, by application

7.3.5.5.Rest of Europe

7.3.5.5.1.Market size and forecast, by component
7.3.5.5.2.Market size and forecast, by device type
7.3.5.5.3.Market size and forecast, by application

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by component
7.4.3.Market size and forecast, by device type
7.4.4.Market size and forecast, by application
7.4.5.Market analysis, by country

7.4.5.1.China

7.4.5.1.1.Market size and forecast, by component
7.4.5.1.2.Market size and forecast, by device type
7.4.5.1.3.Market size and forecast, by application

7.4.5.2.Japan

7.4.5.2.1.Market size and forecast, by component
7.4.5.2.2.Market size and forecast, by device type
7.4.5.2.3.Market size and forecast, by application

7.4.5.3.India

7.4.5.3.1.Market size and forecast, by component
7.4.5.3.2.Market size and forecast, by device type
7.4.5.3.3.Market size and forecast, by application

7.4.5.4.South Korea

7.4.5.4.1.Market size and forecast, by component
7.4.5.4.2.Market size and forecast, by device type
7.4.5.4.3.Market size and forecast, by application

7.4.5.5.Taiwan

7.4.5.5.1.Market size and forecast, by component
7.4.5.5.2.Market size and forecast, by device type
7.4.5.5.3.Market size and forecast, by application

7.4.5.6.Rest of Asia-Pacific

7.4.5.6.1.Market size and forecast, by component
7.4.5.6.2.Market size and forecast, by device type
7.4.5.6.3.Market size and forecast, by application

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by component
7.5.3.Market size and forecast, by device type
7.5.4.Market size and forecast, by application
7.5.5.Market analysis, by country

7.5.5.1.Latin America

7.5.5.1.1.Market size and forecast, by component
7.5.5.1.2.Market size and forecast, by device type
7.5.5.1.3.Market size and forecast, by application

7.5.5.2.Middle East

7.5.5.2.1.Market size and forecast, by component
7.5.5.2.2.Market size and forecast, by device type
7.5.5.2.3.Market size and forecast, by application

7.5.5.3.Africa

7.5.5.3.1.Market size and forecast, by component
7.5.5.3.2.Market size and forecast, by device type
7.5.5.3.3.Market size and forecast, by application

CHAPTER 8:COMPETITIVE LANDSCAPE

8.1.Introduction

8.1.1.Market player positioning, 2020

8.2.Top winning strategies

CHAPTER 9:COMPANY PROFILES

9.1.Apple Inc.

9.1.1.Company overview
9.1.2.Key executives
9.1.3.Company snapshot
9.1.4.Operating business segments
9.1.5.Product portfolio
9.1.6.R&D expenditure
9.1.7.Business performance
9.1.8.Key strategic moves and developments

9.2.Blippar

9.2.1.Company overview
9.2.2.Key executives
9.2.3.Company snapshot
9.2.4.Product portfolio
9.2.5.Key strategic moves and developments

9.3.Google LLC (Alphabet Inc.)

9.3.1.Company overview
9.3.2.Key executives
9.3.3.Company snapshot
9.3.4.Operating business segments
9.3.5.Product portfolio
9.3.6.R&D expenditure
9.3.7.Business performance
9.3.8.Key strategic moves and developments

9.4.Groove Jones, LLC

9.4.1.Company overview
9.4.2.Key executives
9.4.3.Company snapshot
9.4.4.Product portfolio

9.5.Magic Leap, Inc.

9.5.1.Company overview
9.5.2.Key executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Key strategic moves and developments

9.6.Marxent Labs, LLC

9.6.1.Company overview
9.6.2.Key executives
9.6.3.Company snapshot
9.6.4.Product portfolio
9.6.5.Key strategic moves and developments

9.7.Microsoft Corporation

9.7.1.Company overview
9.7.2.Key executives
9.7.3.Company snapshot
9.7.4.Operating business segments
9.7.5.Product portfolio
9.7.6.R&D expenditure
9.7.7.Business performance

9.8.Qualcomm Technologies, Inc.

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Operating business segments
9.8.5.Product portfolio
9.8.7.R&D expenditure
9.8.8.Business performance
9.8.9.Key strategic moves and developments

9.9.Samsung Electronics Co. Ltd. (Samsung)

9.9.1.Company overview
9.9.2.Key executives
9.9.3.Company snapshot.
9.9.4.Operating business segments
9.9.5.Product portfolio
9.9.6.R&D expenditure
9.9.7.Business performance
9.9.8.Key strategic moves and developments

9.10.Wikitude GmbH

9.10.1.Company overview
9.10.2.Key executives
9.10.3.Company snapshot
9.10.4.Product portfolio
9.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 02.MOBILE AUGMENTED REALITY (AR) MARKET FOR HARDWARE, BY REGION, 2020–2030 ($MILLION)
TABLE 03.MOBILE AUGMENTED REALITY (AR) MARKET FOR SOFTWARE, BY REGION, 2020–2030 ($MILLION)
TABLE 04.MOBILE AUGMENTED REALITY (AR) MARKET FOR SERVICES, BY REGION, 2020–2030 ($MILLION)
TABLE 05.MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 06.MOBILE AUGMENTED REALITY (AR) MARKET FOR SMARTPHONES, BY REGION, 2020–2030 ($MILLION)
TABLE 07.MOBILE AUGMENTED REALITY (AR) MARKET FOR TABLETS, BY REGION, 2020–2030 ($MILLION)
TABLE 08.MOBILE AUGMENTED REALITY (AR) MARKET FOR PERSONAL DIGITAL ASSISTANT (PDA), BY REGION, 2020–2030($MILLION)
TABLE 09.MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHER, BY REGION, 2020–2030($MILLION)
TABLE 10.GLOBAL MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 11.MOBILE AUGMENTED REALITY (AR) MARKET FOR CONSUMER, BY REGION, 2020–2030 ($MILLION)
TABLE 12.MOBILE AUGMENTED REALITY (AR) MARKET FOR HEALTHCARE, BY REGION, 2020–2030 ($MILLION)
TABLE 13.MOBILE AUGMENTED REALITY (AR) MARKET FOR ENTERPRISE, BY REGION, 2020–2030 ($MILLION)
TABLE 14.MOBILE AUGMENTED REALITY (AR) MARKET FOR COMMERCIAL, BY REGION, 2020–2030 ($MILLION)
TABLE 15.MOBILE AUGMENTED REALITY (AR) MARKET FOR AEROSPACE & DEFENSE, BY REGION, 2020–2030 ($MILLION)
TABLE 16.MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHERS, BY REGION, 2020–2030 ($MILLION)
TABLE 17.MOBILE AUGMENTED REALITY (AR) MARKET REVENUE, BY REGION, 2020–2030 ($MILLION)
TABLE 18.NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 19.NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 20.NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 21.U.S. MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 22.U.S. MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 23.U.S. MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 24.CANADA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 25.CANADA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 26.CANADA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 27.MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 28.MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 29.MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 30.EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 31.EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 32.EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 33.UK MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 34.UK MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 35.UK MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 36.GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 37.GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 38.GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 39.FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 40.FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 41.FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 42.ITALY MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 43.ITALY MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 44.ITALY MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 45.REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 46.REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 47.REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 48.ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 49.ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 50.ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 51.CHINA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 52.CHINA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 53.CHINA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 54.JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 55.JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 56.JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 57.INDIA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 58.INDIA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 59.INDIA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 60.SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 61.SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 62.SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 63.TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 64.TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 65.TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 66.REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 67.REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 68.REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 69.LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 70.LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 71.LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 72.LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 73.LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 74.LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 75.MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 76.MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 77.MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 78.AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 79.AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030 ($MILLION)
TABLE 80.AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 81.APPLE INC.:KEY EXECUTIVES
TABLE 82.APPLE INC.: COMPANY SNAPSHOT
TABLE 83.APPLE INC.: OPERATING SEGMENTS
TABLE 84.APPLE INC.: PRODUCT PORTFOLIO
TABLE 85.APPLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 86.BLIPPAR:KEY EXECUTIVES
TABLE 87.BLIPPAR: COMPANY SNAPSHOT
TABLE 88.BLIPPAR: PRODUCT PORTFOLIO
TABLE 89.BLIPPAR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 90.GOOGLE LLC (ALPHABET INC.):KEY EXECUTIVES
TABLE 91.GOOGLE LLC (ALPHABET INC.): COMPANY SNAPSHOT
TABLE 92.GOOGLE LLC (ALPHABET INC.): OPERATING SEGMENTS
TABLE 93.GOOGLE LLC (ALPHABET INC.): PRODUCT PORTFOLIO
TABLE 94.GOOGLE LLC (ALPHABET INC.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 95.GROOVE JONES, LLC:KEY EXECUTIVES
TABLE 96.GROOVE JONES, LLC: COMPANY SNAPSHOT
TABLE 97.GROOVE JONES, LLC: PRODUCT PORTFOLIO
TABLE 98.MAGIC LEAP, INC.:KEY EXECUTIVES
TABLE 99.MAGIC LEAP, INC.: COMPANY SNAPSHOT
TABLE 100.MAGIC LEAP, INC.: PRODUCT PORTFOLIO
TABLE 101.MAGIC LEAP, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 102.MARXENT LABS, LLC:KEY EXECUTIVES
TABLE 103.MARXENT LABS, LLC: COMPANY SNAPSHOT
TABLE 104.MARXENT LABS, LLC: PRODUCT PORTFOLIO
TABLE 105.MARXENT LABS, LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 106.MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 107.MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 108.MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 109.MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 110.QUALCOMM TECHNOLOGIES, INC.:KEY EXECUTIVES
TABLE 111.QUALCOMM TECHNOLOGIES, INC.: COMPANY SNAPSHOT
TABLE 112.QUALCOMM TECHNOLOGIES, INC.: OPERATING SEGMENTS
TABLE 113.QUALCOMM TECHNOLOGIES, INC.: PRODUCT PORTFOLIO
TABLE 114.QUALCOMM TECHNOLOGIES, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 115.SAMSUNG:KEY EXECUTIVES
TABLE 116.SAMSUNG: COMPANY SNAPSHOT
TABLE 117.SAMSUNG: OPERATING SEGMENTS
TABLE 118.SAMSUNG: PRODUCT PORTFOLIO
TABLE 119.SAMSUNG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 120.WIKITUDE GMBH:KEY EXECUTIVES
TABLE 121.WIKITUDE GMBH: COMPANY SNAPSHOT
TABLE 122.WIKITUDE GMBH: PRODUCT PORTFOLIO
TABLE 123.WIKITUDE GMBH: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 01.SEGMENT INFORMATION
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.EXECUTIVE SUMMARY
FIGURE 04.TOP IMPACTING FACTORS
FIGURE 05.TOP INVESTMENT POCKETS
FIGURE 06.MODERATE TO HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07.MODERATE TO HIGH THREAT OF NEW ENTRANTS
FIGURE 08.MODERATE THREAT OF SUBSTITUTES
FIGURE 09.MODERATE INTENSITY OF RIVALRY
FIGURE 10.MODERATE TO HIGH BARGAINING POWER OF BUYERS
FIGURE 11.PATENT ANALYSIS, BY COUNTRY
FIGURE 12.PATENT ANALYSIS, BY APPLICANT
FIGURE 13.MOBILE AUGMENTED REALITY (AR) MARKET, BY COMPONENT, 2020–2030
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR HARDWARE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR SOFTWARE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR SERVICES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 17.MOBILE AUGMENTED REALITY (AR) MARKET, BY DEVICE TYPE, 2020–2030
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR SMARTPHONES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR TABLETS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR PERSONAL DIGITAL ASSISTANT (PDA), BY COUNTRY, 2020 & 2030 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHER, BY COUNTRY, 2020 & 2030 (%)
FIGURE 22.GLOBAL MOBILE AUGMENTED REALITY (AR) MARKET, BY APPLICATION, 2020–2030
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR CONSUMER, BY COUNTRY, 2020 & 2030 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR HEALTHCARE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR ENTERPRISE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR COMMERCIAL, BY COUNTRY, 2020 & 2030 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR AEROSPACE & DEFENSE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF MOBILE AUGMENTED REALITY (AR) MARKET FOR OTHERS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 29.MOBILE AUGMENTED REALITY (AR) MARKET, BY REGION, 2020-2030 (%)
FIGURE 30.COMPARATIVE SHARE ANALYSIS OF NORTH AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020–2030 (%)
FIGURE 31.U.S. MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 32.CANADA MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 33.MEXICO MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 34.COMPARATIVE SHARE ANALYSIS OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020–2030 (%)
FIGURE 35.UK MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 36.GERMANY MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 37.FRANCE MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 38.ITALY MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 39.REST OF EUROPE MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 40.COMPARATIVE SHARE ANALYSIS OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020–2030 (%)
FIGURE 41.CHINA MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 42.JAPAN MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 43.INDIA MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 44.SOUTH KOREA MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 45.TAIWAN MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 46.REST OF ASIA-PACIFIC MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 47.COMPARATIVE SHARE ANALYSIS OF LAMEA MOBILE AUGMENTED REALITY (AR) MARKET, BY COUNTRY, 2020–2030 (%)
FIGURE 48.LATIN AMERICA MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 49.MIDDLE EAST MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 50.AFRICA MOBILE AUGMENTED REALITY (AR) MARKET, 2020–2030 ($MILLION)
FIGURE 51.MARKET PLAYER POSITIONING, 2020
FIGURE 52.TOP WINNING STRATEGIES, BY YEAR, 2018–2021
FIGURE 53.TOP WINNING STRATEGIES, BY YEAR, 2018–2021
FIGURE 54.TOP WINNING STRATEGIES, BY COMPANY, 2018–2021
FIGURE 55.APPLE INC.: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 56.APPLE INC.: REVENUE, 2018–2020 ($MILLION)
FIGURE 57.APPLE INC.: REVENUE SHARE, BY PRODUCT, 2020 (%)
FIGURE 58.APPLE INC.: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 59.GOOGLE LLC (ALPHABET INC.): R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 60.GOOGLE LLC (ALPHABET INC.): NET SALES, 2018–2020 ($MILLION)
FIGURE 61.GOOGLE LLC (ALPHABET INC.): REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 62.GOOGLE LLC (ALPHABET INC.): REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 63.MICROSOFT CORPORATION: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 64.MICROSOFT CORPORATION: REVENUE, 2018–2020 ($MILLION)
FIGURE 65.MICROSOFT CORPORATION: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 66.MICROSOFT CORPORATION: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 67.QUALCOMM TECHNOLOGIES, INC.: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 68.QUALCOMM TECHNOLOGIES, INC.: REVENUE, 2018–2020 ($MILLION)
FIGURE 69.QUALCOMM TECHNOLOGIES, INC.: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 70.QUALCOMM TECHNOLOGIES, INC.: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 71.SAMSUNG: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 72.SAMSUNG: NET SALES, 2018–2020 ($MILLION)
FIGURE 73.SAMSUNG: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 74.SAMSUNG: REVENUE SHARE, BY REGION, 2020 (%)

 
 

According to the insights of the CXOs of leading companies, the mobile augmented reality (AR) market holds high potential in the retail, and tourism, e-commerce industry. Factors, such as high usage of Mobile AR in healthcare industry, rapid growth of the retail industry, and surge in adoption of AR technology by tourism and education sector drive the mobile augmented reality (AR) market growth. Several companies in this industry adopt various innovative techniques to provide customers with advanced and innovative features. However, limited user interface affecting navigation performance of AR apps is a major restraint to the global market growth. In addition, rising adoption of AR smart glasses is expected to create opportunities for the mobile augmented reality (AR) industry

Asia-Pacific is expected to at a highest CAGR during the forecast period, due to an increasing adoption of mobile AR for different applications such as healthcare, education, tourism, and e-commerce sectors. Also, high adoption of advance technologies in retail industry offer growth opportunities for mobile augmented reality (AR) market. In addition, North America was the largest contributor, in terms of revenue, and is expected to witness a significant growth during the forecast period.

The key players of the market focus on introducing technologically advanced products to remain competitive in the market. Product launch, agreement, collaboration, and partnership are expected to be the prominent strategies adopted by the market players.

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