Mobile Virtual Network Operator (MVNO) Market Overview:
With the enablement of better services and cheaper headsets in the European market, there was a massive demand for cellular phones in the past years. This gave rise to the Mobile Virtual Network Operator (MVNO), a cost-effective model for the companies. Over a decade ago, Mobile Virtual Network Operator (MVNO) was originally introduced in Europe and has presently become a captivating fixture in the telecom industry across the world. According to the GSMA, MVNO is a phenomenon saturated in around one-third of the countries. Further, barring the international MVNOs, the two-thirds of the domestic MVNOs include 585 MVNOs in Europe, 129 MVNOs in Asia-Pacific, 107 in North America, and remaining 7% in LAMEA in 2014. At the end of 2014, there existed over 992 MVNOs along with 260 MNO-based sub-brands in the global market. The global Mobile Virtual Network Operator (MVNO) market was valued at $51,857 million in 2016, and is projected to reach $102,932 million by 2023, growing at a CAGR of 10.6% from 2017 to 2023.
The mobile virtual network operator market is widely driven by improved service capabilities, increasing opportunities for mobile operators, and administrative support benefits. However, factors such as low profit margins & reduced tariffs restrain the MVNO market growth.
The global MVNO market is segmented based on operational model, type, and geography. By operational model, the market is segmented into full MVNO, service operator MVNO, and reseller MVNO. Further, the types of MVNOs include media & entertainment, discount, business, cellular M2M, migrant, retail, telecom, and roaming.
Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA) including country-level analysis for each region. Some of the significant players in the mobile virtual network operator market profiled in the report are Tracfone Wireless, Inc., RedPocket Mobile, AirVoice Wireless, FreedomPop, Freenet AG, KDDI Mobile, Polkomtel Plus, Tesco Mobile Ltd, Virgin Mobile USA, and Kajeet, Inc.
Key Benefits
- This report provides an overview of the trends, structure, drivers, challenges, and opportunities in the global Mobile Virtual Network Operator (MVNO) market.
- Porter’s Five Forces analysis highlights the potential of buyers & suppliers, and provides insights on the competitive structure of the Mobile Virtual Network Operator (MVNO) market to determine the investment pockets of the market.
- Current and future trends adopted by the key market players are highlighted to determine overall competitiveness of the market.
- The quantitative analysis of the Mobile Virtual Network Operator (MVNO) market growth from 2017 to 2023 is provided to elaborate the market potential.
Mobile Virtual Network Operator Report Highlights
| Aspects | Details |
 By Operational Model |
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 By Type |
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 By Geography |
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 Key Market Players | AIRVOICE WIRELESS, FREENET AG, TRACFONE WIRELESS, INC., KAJEET, FREEDOMPOP, KDDI CORPORATION, VIRGIN MOBILE USA, TESCO MOBILE LTD, POLKOMTEL PLUS, RED POCKET MOBILE |
Analyst Review
The global mobile virtual network operator (MVNO) market is estimated to witness significant growth in Asia-Pacific and LAMEA, on account of increased number of mobile subscribers and rapid development in the telecom industry, owing to various supportive regulatory reforms & advancements in technology and increase in penetration of 4G/5G and IoT. The MVNO market share is projected to grow at a CAGR of 10.6% from 2017 to 2023, owing to presence of increase in demand for MVNOs among the developed and the developing regions.
There is an increase in the adoption of MVNO solutions among end users due to increase in number of unique mobile subscriber base. Rise in demand for application-specific solutions, improved service capabilities, presence of lucrative opportunities for telecom industry, and administrative support benefits associated with MVNO services offered in the market contribute to the market growth. However, increase in operational costs associated with deployment of affordable services, low profit margins, and reduced tariffs due to the presence of low-cost players are expected to limit the market growth. Supportive positive scenario associated with the growth of B2B sector and wireless industry are expected to present numerous opportunities for the MVNO market.
Key players in the MVNO market are involved in the introduction of new & affordable services and capabilities to enhance their existing product portfolio. In addition, introduction of technologies, such as 3G & LTE, scope of opportunities for M2M and cloud related services, and demand for improved tele services drive the growth of the MVNO market. This is anticipated to increase the product penetration and enable key providers to establish themselves in the emerging markets.
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