Natural Food & Drinks Market Research, 2031
The global natural food & drinks market was valued at $120,446.60 million in 2020, and is projected to reach $361,269.21 million by 2031, growing at a CAGR of 11.44% from 2022 to 2031.
Natural food & drinks are minimally processed and free of artificial sweeteners, colors, flavors, and additives that include hydrogenated oils, stabilizers, and emulsifiers. However, no certification or inspection system ensures that the label is accurate. Furthermore, natural food & drinks market possesses high growth potential, owing to several foodservice providers, including restaurants and hotels, which are inclined toward providing healthy food & drinks to cater the needs of health-conscious consumers.
Consumption of conventional food & drink leads to several side effects, as they are produced and processed with the excessive use of pesticides, antibiotics, growth hormones, artificial colors, flavors, and sweeteners. For instance, presence of chemicals such as potassium bromate, and acrylamide present in food cause serious health issues, including cancer, respiratory problems, memory disorders, birth defects, and depression. Thus, consumer preference toward natural food & drinks increases to stay healthy and safe.
Increase in disposable income results in improvements in standard of living. Furthermore, growth in urbanization, rise in working population, and surge in demand for nutritional & quality food are increasing due to hectic and busy schedule, as conventional food cause various health issues. Thus, rise in consumer preference toward natural food & drinks to maintain a balanced diet boosts the natural food & drinks market growth. In addition, consumers are able to afford premium natural food & drinks, due to improved economic condition across the globe, driving the growth of the natural food & drinks market.
In addition, customers prefer to purchase natural food & drinks from stores, including supermarkets/hypermarkets and retail stores however, the scenario is changing and shifting towards online channels. Online sales have grown as a primary source of revenue for several companies. Growing preferences of consumers in health drinks market toward nutritious products is further supplementing the demand for natural food and beverages products.
The online source for natural food & drinks market segment is expected to witness significant growth in coming years, owing to the rapid penetration of mobile phones, increase in e-commerce sales, easy payment option, and attractive discounts compared to stores. Furthermore, increase in working population, rise in busy lifestyle, and surge in hectic work schedule fuel the adoption of online sales. In addition, people from developed countries, including North America and Europe prefer buying natural food & drinks, due to strong economic conditions and high standard of living. Moreover, increase in promotion of natural food & drinks highlighting their benefits, including no added flavor, no synthetic ingredients, and chemical free products boosts consumer attention to adopt healthy diet, thereby supplementing the natural food & drinks market size. Furthermore, in Asia-Pacific demand for food & drinks is increasing, owing to attractive discounts offered by websites on food items, which, in turn, make people shift toward online shopping which is expected to provide lucrative growth opportunities for the natural food & drinks market.
Furthermore, according to the U.S. Department of Agriculture, natural food & drinks costs 20–30% more compared to conventional food. Natural food products are expensive, as they require proper pesticide-free storage, trained labor, and additional care during processing. They are processed with minimum number of synthetic fertilizers and ingredients, thus are considered safe for consumption. However, premium price and short storage life of natural food & drinks hinder the natural food & drinks market value, as middle-class population from developing countries cannot afford it. Although conventional food is prone to cause side effects, consumers especially from remote areas prefer conventional food over natural food, due to lack of awareness about the benefits of natural food & drinks. Hence, high cost of natural food & drinks is expected to exhibit slow growth of the market in the future.
Segment Review
The natural food & drinks market is segmented on the basis of product type, distribution channel, packaging, and region. Depending on product, it is divided into natural food & beverages. Natural food segment is classified into fruits & vegetables; meat, fish, and poultry products; frozen & processed food; dairy products; and others. Natural beverages segment is segmented into non-dairy beverages, coffee & tea, beer & wine, and others. According to distribution channel, it is classified into supermarkets/hypermarkets, natural or health food store, convenience stores, online retails, and others.
Depending on product type, natural food was the highest contributor to the global natural food & drinks market in 2021, owing to the easy availability of raw materials to the natural food manufacturers. Natural drinks will exhibit highest CAGR of 11.58% during the natural food & drinks market forecast period.
By Product Type
Depending on product type, Natural Food was the highest contributor to the global Natural Food & drinks market in 2021
According to distribution channel, supermarket/hypermarket segment was the highest contributor to the global natural food & drinks market in 2021, owing to convenience in shopping under one roof with wide range of products and categories. Supermarkets/hypermarkets and health food stores together accounted for about 50% of the global natural food & drinks market in 2021.
As per packaging, paperboard segment was the highest contributor to the global natural food & drinks market in 2021, owing to its convenience and low manufacturing cost. Cans segment will exhibit highest CAGR of 11.34% during the forecast period.
Region wise, North America accounted for more than 40% share of global revenue in 2021, followed by Europe and Asia-Pacific. Developing countries in Asia-Pacific register steady growth rate, owing to increase in the overall economic growth. Moreover, heavy inflow of investments by key manufacturers supplemented the natural food & drinks market strength.
The report highlights the competitive landscape of key market players to increase their Natural Food & Drinks Market Share and sustain the intense competition in the industry. Archer Daniels Midland Company, Bunge Ltd., Earth’s Best, Amy's Kitchen, Nestle S.A., 365 Everyday Value, Organic Valley, ConAgra Foods, Dean Foods, and General Mills are some of the key players in the industry.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the natural food & drinks market segments, current trends, estimations, and dynamics of the natural food & drinks market analysis from 2020 to 2031 to identify the prevailing natural food & drinks market opportunities.
- The natural food & drinks market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the natural food & drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Natural food & drinks market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global natural food & drinks market trends, key players, market segments, application areas, and natural food & drinks market strategies.
Natural Food & Drinks Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Packaging |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | CONAGRA FOODS, 365 EVERYDAY VALUE, ARCHER DANIELS MIDLAND COMPANY, AMY'S KITCHEN, Dean Foods Company, General Mills, Inc., EARTH’S BEST, NESTLE S.A., ORGANIC VALLEY, BUNGE LTD. |
Analyst Review
According to the opinions of various CXOs of the leading companies, growth of the natural food & drinks market is driven by rise in inclination of consumers toward health & wellness, safety, social impact, and experience in food purchasing decisions along with benefits offered by natural food, including its convenience, price, and taste. Moreover, rise in awareness toward healthy food ingredients is expected to offer substantial growth opportunity to industry players. The market possesses high growth potential, owing to presence of several foodservice providers, such as restaurants & hotels inclined toward providing healthy food & drinks to cater the needs of health-conscious consumers.
The forecast period in the market report would be 2022-2031.
The global natural food & drinks market was valued at $126,182.09 million in 2021, and is expected to reach at $361,269.21 million by 2031, registering a CAGR of 11.44% from 2022 to 2031.
The market value of natural food and drinks in 2021 is $126,182.09 million.
The year 2021 is base year calculated in the natural food and drinks report.
Growing interest towards chemical free food and natural ingredients owing to the rising concerns over health among consumers are the key factors to support the natural food and drinks report.
The production and distribution were less impacted during the pandemic as governments allowed industries to perform their operations as an essential service. The manufacturers focus on developing effective packaging for food & drinks during the pandemic that will extend the shelf life of the products such as tetra packs, rigid packaging, and others.
Archer Daniels Midland Company, Bunge Ltd., Earth’s Best, Amy's Kitchen, Nestle S.A., 365 Everyday Value, Organic Valley, ConAgra Foods, Dean Foods, and General Mills are some of the key players in the industry.
North America will dominate the market by the end of 2031.
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