North America Liquid Packaging Market Outlook - 2027
The North America Liquid Packaging market was valued at $93.1 billion in 2019, and is projected to reach $137.1 billion by 2027, registering a CAGR of 5.4% from 2020 to 2027
Liquid packaging consists of the materials and packaging formats used in the packing, transportation, and storage of liquids and semi-liquids. Proper selection of liquid packaging is essential to enable its proper transportation and long-term storage. It includes rigid packaging formats such as bottles & containers and flexible packaging formats such as films, stand-up pouches, squeezable tubes, cartons, and bag-on-box. Liquid packaging can be of a single substrate or can be multi-layered laminate as in case of liquid cartons. They are used in packing both food products as well as non-food products such as chemicals.
The North America liquid packaging market size is expected to witness high growth during the forecast period, owing to increase in demand in the food & beverage and pharmaceuticals industries. The food & beverage, cosmetics, and the pharmaceutical industries are one of the largest sectors in North America, and these industries are also the major end users of liquid packaging. Increase in disposable income and change in lifestyles have affected the consumption patterns, leading to higher demand for packaged beverage products and other FMCG products. E-commerce platforms also cater to every consumer good that use liquid packaging, it includes personal care products, cosmetics, over-the-counter drugs, topical solutions, and household care products. Furthermore, e-commerce co-packers demand customized packaging solutions that reduce lead time. Hence, the growth of the North America FMCG (Fast-moving consumer goods) industry will boost the demand for liquid packaging during the forecast period. Furthermore, advantages of flexible liquid packaging such as convenient and easy-to-use packaging, ability to maintain freshness of food and enhance its shelf life, reduce packaging cost of food products, eliminate material wastage, and facilitate customization of packages further boost the liquid packaging market growth. New packaging products can be prototyped within a short period of time. In addition, high demand for lightweight packaging products significantly fuels the growth of the liquid packaging market. Several manufacturers have started using lightweight packaging products to address cost-related concerns across the value chain. Moreover, manufacturers are inclined toward recyclable polymers as alternatives to traditional petroleum-based polymers. Therefore, rise in concerns regarding disposal of plastic packaging products and stringent government regulations regarding plastic packaging products are expected to restrain the global market growth.
Shifting toward renewable and innovative packaging solutions is expected to provide growth opportunities for the North America liquid packaging market. For instance, in 2019, cosmetic products manufacturer L'Oréal developed its first carton-based cosmetic tube in technical collaboration with Albéa – a cosmetic packaging wholesaler. The carton is made from bio-based paper-like material that replaces majority of the plastic. L'Oréal is set to launch this new cosmetic tube in the second half of 2020. Similarly, finish-based packaging solutions provider Stora Enso Oyj also developed a paperboard tube for cosmetics packaging as a climate-friendly alternative to plastic tubes. The paperboard tube is suitable for the primary packaging of skin cream products. Further, the incorporation of nanoparticles in food contact materials has the potential to provide a new technological spur in liquid packaging market. Several nanoparticles can provide active properties to food packaging materials such as antimicrobial properties, oxygen scavenging ability, and enzyme immobilization.
The NA liquid packaging market is segmented on the basis of resin type, packaging type, technology, and end user. Based on the resin type, the NA liquid packaging market is segmented into polyethylene, polypropylene, polyethylene terephthalate (PET), and others. Based on the packaging type, the NA liquid packaging market is divided into flexible and rigid packaging. The report also provides information about the packaging formats such as bag-in-box and stand-up pouches. Based on technology, the NA liquid packaging market is segmented into aseptic liquid packaging, blow molding, and form fill seal technology. The end users of liquid packaging include food & beverages, personal care, pharmaceuticals, household care, industrial, and others. More than 61% of the North America liquid packaging market share by end user was held by the food & beverage segment in 2019. Country wise, the report covers the U.S., Canada, and Mexico.
Major liquid packaging players operating in North America are Amcor Limited, Berry Global, Constantia Flexibles, Goglio S.p.A., MONDI Plc, ProAmpac, Reynolds Group Holdings Ltd., Sealed Air Corporation, Sonoco Products Company, and Tetra Laval.
These companies have expanded their production capabilities by acquiring other businesses and launching new products by collaborating with end user.
By Country
U.S. would exhibit a CAGR of 6.2% during 2019-2027.
North America Liquid Packaging Market, By Country
U.S. is the fastest growing region during the forecast period, owing to growth of the food & beverages and pharmaceuticals sectors.
By Resin
Polyethylene is projected as the most lucrative segment.
North America Liquid Packaging Market, By Resin
The others segment accounted for the largest market share in 2019, owing to the use of other materials such as glass, aluminum, and paperboard in liquid packaging. The polyethylene segment is projected to be the fastest growing segment, owing to increasing use of PE in flexible packaging
By Packaging Type
Flexible liquid packaging is projected as the most lucrative segment.
North America Liquid Packaging Market, By Packaging type
The rigid liquid packaging segment accounted for the largest market share in 2019, owing to abundant use of bottles and containers made of glass as well as plastic. The flexible liquid packaging segment is projected to be the fastest growing segment, owing to the increasing trend of replacing rigid liquid packaging with flexible liquid packaging
By Technology
Aseptic Liquid Packaging is projected as the most lucrative segment.
North America Liquid Packaging Market, By Technology
The aseptic liquid packaging segment accounted for the largest share in 2019, as well as the fastest growing segment with a CAGR of 5.5%, due to the demand for aseptic liquid packaging for food & beverage and pharmaceutical sterile liquid packaging
By End-user
Pharmaceutical is projected as the most lucrative segment.
North America Liquid Packaging Market, By End User
The food & beverage industry accounted for the highest market share in 2019 due to increase in consumers of packed food & beverages as well as expansion of the food retailing sector. The pharmaceutical segment is the fastest growing segment, due to the growing pharmaceutical industry, which increase the demand for squeezable tubes and medical vials.
Key Benefits For Stakeholders
- The North America liquid packaging market growth covers in-depth information of the major industry participants.
- Porter’s five forces analysis helps analyze the potential of buyers & suppliers and the competitive scenario of the industry for strategy building.
- Major countries have been mapped according to their individual revenue contribution to the regional market.
- The report provides an in-depth analysis of the North America liquid packaging market forecast for the period 2020–2027.
- The report outlines the current North America liquid packaging market trends and future estimations from 2019 to 2027 to understand the prevailing opportunities and potential investment pockets.
- The key drivers, restraints, and regional market opportunity and their detailed impact analysis is elucidated in the study.
IMPACT OF COVID-19 ON THE NORTH AMERICA LIQUID PACKAGING MARKET
- North America has been one of the worst affected regions due to the ongoing COVID-19 pandemic.
- Lockdown measures have hampered the tourism industry, in turn, affecting the food & beverage industry as well as the hotel industry.
- Owing to the decline in manufacturing sector, the industrial liquid packaging is also expected to witness a decline
- However, the pandemic has increased local demand for food & beverages. As food & beverages have been tagged as an essential during this crisis, to avoid a shortage, people are stocking essential foods & beverages.
- This has led to increased demand for liquid packaging. There has been a significant increase in the sales of sauces, dressings, and food condiments segments.
- In an effort to control the spread of COVID-19 causing virus, the demand for sanitizer, hand washes, and liquid detergents has sky rocketed post March 2019.
- The need for hand sanitizers has quadrupled and witnessed an increase in the overall growth of 16x from December 2019 to March 2020.
- This has increased the demand for sanitizer bottles, containers, and stand-up pouches. In addition, it also increased the demand for top handle and side handle containers for chemical storage such as Sodium Hypochlorite, which is a main disinfectant. Hence, the liquid packaging market got impacted in both positive as well as negative way
North America Liquid Packaging Market Report Highlights
Aspects | Details |
By Resin Type |
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By Packaging Type |
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By Technology |
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By End User |
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By Country |
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Key Market Players | CONSTANTIAFLEXIBLES, GOGLIO S.P.A., SEALED AIR CORPORATION, TETRA LAVAL, AMCOR LTD., MONDI PLC, PROAMPAC LLC, BERRY GLOBAL GROUP INC., SONOCO PRODUCTS COMPANY, REYNOLDS GROUP HOLDINGS LTD. |
Analyst Review
Apart from protection, packaging plays a crucial role in increasing brand awareness and sales of products. Retailers and wholesalers have focused on bringing on variations in packaging size and functionality to cater to different segments and customer needs. The adoption of ecofriendly designs and other advanced strategies for paper-based packaging are expected to increase in the near future. The light weight property and cost-effectiveness of liquid packaging are some of the key driving factors of the market. Moreover, branding & design flexibility, tamper resistance, and product protection are some of the other factors supplementing the growth of the liquid packaging market. However, government regulations pertaining to the use of plastic and its disposal are expected to hamper the global liquid packaging market growth.
The North America liquid packaging market presents promising opportunities for packaging manufacturers, owing to high consumption rate of packaged food & beverages and surge in commodity demand due to rise in disposable income. The presence of global food & beverage companies, expansion of e-commerce activities as well as booming food delivery chains fuel the demand for liquid packaging. In addition, growth in the pharmaceutical industry in the region is anticipated to augment the demand for pharmaceutical liquid packaging during the forecast period.
Increase in demand for fast-moving consumer goods (FMCG) and Increase in e-commerce activities and food delivery services are the main drivers of the NA liquid packaging market
The North America liquid packaging market is projected to reach $137.1 billion by 2027, registering a CAGR of 5.4% from 2020 to 2027
Major liquid packaging players operating in North America are Amcor Limited, Berry Global, Constantia Flexibles, Goglio S.p.A., MONDI Plc, ProAmpac, Reynolds Group Holdings Ltd., Sealed Air Corporation, Sonoco Products Company, and Tetra Laval.
Shifting focus toward renewable and innovative packaging solutions and development of nano-food packaging are the opportunities for the growth of the North America Liquid Packaging Market
The pharmaceutical segment is projected to be the fastest growing segment, hence increase the demand for liquid packaging
Replacing rigid packaging with flexible packaging, use of recyled materials in producing liquid packaging, development of bio-based plastics are some of the emerging trends in North America Liquid packaging market
The pharmaceutical segment is projected to be the fastest growing segment, hence increase the demand for liquid packaging
The need for packaging in food & beverage products, pharmaceutical products, cosmetic products, chemicals, and consumer products majorly drive the adoption of liquid packaging
The COVID-19 pandemic has led to an increase in demand for liquid packaging in food & beverage and pharmaceutical products such as santizer & disinfectant bottles and handwash pouches.
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