Organic Energy Bar Market Outlook: 2030
The global organic energy bar market size was valued at $329.4 million in 2020, and is projected reach $644.8 million by 2030, registering a CAGR of 6.3% from 2021 to 2030.The protein bar segment led in terms of market share in 2020, and is expected to retain its dominance throughout the forecast period.
Organic energy bar is a healthy snack that help provide energy in the form of proteins and nutrients. These bars are made from completely organic and naturally grown ingredients and contain no artificial flavors or sweeteners. Two major types of organic energy bars are available in the market, include protein bars and nutrient bars. Protein bars contain majorly protein that help in providing the body with energy, whereas nutrient bars are more well-balanced and contain a healthy amount of all major nutrients that are required by the body. These energy bars are available in a myriad of flavors to cater to a larger consumer base, and most often are made up of various kinds of cereals, fruits, and nuts along with chocolate, honey, peanut butter, or other available natural binders, depending on the organic energy bar market trends. These energy bars provides energy in the concentrate form and are convenient source of energy especially for athletes who are one of the primary consumers of the organic energy bars.
The organic energy bar market expansion is expected to be hindered by the broad availability of alternative products such as energy drinks and cookies. The product faces challenges for low product awareness especially in developing countries. Furthermore, these products are highly expansive as compared to their counterparts. Many consumers in the developing region are not aware about products such as organic energy bars. In addition, misconception among people to not consume energy bars thinking that these products are ineffective and that they are some form of glorified chocolates creates a negative impression of the products, thereby hampering the growth of the organic energy bar market.
Segment review
The global organic energy bar market is segmented into type, demography, sales channel, and region. Depending on type, the global market is segregated into protein bar, nutrition bar, and others. By demography, it is bifurcated into adults and kids. On the basis of sales channel, the global market is segregated into hypermarket/supermarket, specialty stores, and online channels. The global market is also studied across North America, Europe, Asia-Pacific, and LAMEA.
By Type
Protein bar segment would exhibit the highest CAGR of 7.0% during 2021-2030.
According to type, protein bars are the most popular types of energy bars and occupy the major organic energy bar market share, followed by nutrition bars. Other types of energy bars include cereal bars and fiber bars, which are less popular types of energy bars. Consumers are currently opting for products that aid in weight management and provide energy, such as protein bars, to stay fit and healthy in their daily lives. This shift in lifestyle is a driving factor in the organic energy bar market.
By Demography
Kids segment would exhibit the highest CAGR of 7.4% during 2021-2030.
By demography, the kids segment is likely to grow with highest CAGR, owing to venturing of players in the segment. According to a survey in U.S. kids snack about four times in a day, as a result snacks contributes to significant portion of their daily nutrition requirement. With growing consumer awareness regarding healthier snack options like organic energy bar the kids segment is likely to provide high organic energy bar market opportunity for the engaged players.
By Sales Channel
Online Channels segment would exhibit the highest CAGR of 8.1% during 2021-2030.
On the basis of sales channel, hypermarkets/supermarkets are the most popular medium for purchase of organic energy bars, as they are the most easily accessible mode of purchase of energy bars. The sale of energy bars via online channels is gaining high traction, and is likely to grow with highest CAGR during the forecast period.
By Region
Asia-Pacific region would exhibit the highest CAGR of 8.4% during 2021-2030.
The report focuses on the organic energy bar market growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the organic energy bar market.
Some of the major players profiled for in the organic energy bar market analysis include Clif Bar & Company, EAT Anytime, General Mills Inc., Kind LLC, McKee Foods Corporation, NuGo Nutrition, Probar LLC, Quest Nutrition, the Kellogg Company, and Yoga Bar. The other prominent players analyzed in the organic energy bar market report are GlaxoSmithKline PLC, Abbott Laboratories, Post Holdings Inc., PepsiCo Inc., Brighter Foods Ltd., and Premier Nutrition Inc.
COVID-19 impact analysis
- Organic energy bar industry was negatively impacted by the pandemic, owing to closure of gyms and reduction in physical activities and athletics.
- The sale of organic energy bars via online channels have increase, and many engaged stakeholders are favoring an omni channel approach for the sale of organic energy bars.
- Increase in awareness regarding health, exercise, and healthy eating habits in the post COVID scenario in the world will help increase the sale of organic energy bars in the near future.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help to evaluate the prevailing organic energy bar market opportunities in the market.
- The organic energy bar market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Organic Energy Bar Market Report Highlights
| Aspects | Details |
 By Type |
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 By Demography |
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 By Sales Channel |
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 By Region |
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 Key Market Players | YOGA BAR, GENERAL MILLS INC., EAT ANYTIME, CLIF BAR & COMPANY, THE KELLOGG COMPANY, MCKEE FOODS CORPORATION, NUGO NUTRITION, PROBAR LLC, QUEST NUTRITION, KIND LLC |
Analyst Review
Increase in demand for energy bars, especially organic energy bars in the packaged foods market. Increase in awareness regarding the easy availability of these bars through various mediums acts as a key driving force of the market. Moreover, introduction of new flavors and myriad of varieties experimenting with nuts, cereals, and chocolates boosts the market growth.
In addition, large number of consumers are health conscious, and are inclined toward protein-based snacks. As a result, players are now focusing on protein segment of energy bars. Furthermore, protein energy bars are the most popular energy bars, especially among athletes and workout enthusiasts, as protein helps in building muscle mass and improving muscle performance along with providing energy. Moreover, nutrient bars are available for regular consumers, as they provide a healthy balance between proteins and other types of nutrients, providing a much more balanced form of energy.
The CXOs further added that the use of naturally grown ingredients and natural flavoring substances in these bars are one of the major factors for the popularity of organic energy bars, as they meet the demand for both healthy eaters as well as vegans who are the people most susceptible to protein deficiency. The sale of organic energy bars via online channels is increasing rapidly, and it will help in further expanding the reach of organic energy bars.
The organic energy bar market size is expected to reach $644.8 million by 2030.
The organic energy bar market is poised to grow with a CAGR of 6.3% from 2021 to 2030.
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The forecast period for the market report is 2021-2030
The segments of the organic energy bar market are determined by the type, demography, and sales channel.
Some of the major players operating in the organic energy bar market are Clif Bar & Company, EAT Anytime, General Mills Inc, Kind LLC, McKee Foods Corporation.
The major current trends like increasing adoption from kids, fortification of energy bars with value added ingredients and emergence of online sales channels to shape the global market in the future.
By region, the North America segment will dominate the market by the end of 2030
The post covid -19 will witness high demand for organic energy bar market.
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