The organic fruits and vegetables market size was valued at $ 30,772.22 million in 2019, and is estimated to reach $ 55,863.52 million by 2027, registering a CAGR of 7.9% from 2020 to 2027.
Organic label on fruits and vegetables indicates to the consumer that product was produced using certain production methods. Fruits and vegetables are cultivated by the organic method, wherein plants and crops are raised and nourished without the use of any chemical throughout its pre-harvest to post harvest operations. Growing awareness regarding the benefits of organic products and its affordable prices and convenient availability are majorly influencing the growth of the organic fruits and vegetables market.
The outbreak of the COVID-19 pandemic has adversely affected the organic fruits and vegetables market. Unavailability of labors at the manufacturing units, disturbed transportation due to frequent lookdown practices are major factors which directly and negatively affects the production of the fruits and vegetables products market, which indirectly influence the demand for fresh fruits and vegetables form framer side. Furthermore, Farmers are facing major problems on the farm such as malpractices for organic fertilizers and agro-chemicals which undoubtedly creates hurdles for the production of the organic fruits and vegetable.
By Product Type
Organic Fruit segment helds the major share of 75.0% in 2019
Growing demand for products which are labeled with organic mark are unprecedented opportunities for farmers and food manufacturing companies. Consumers are increasingly preferring organic food products as it content antioxidants, which positively effects on overall health and it is also proved in number of scientific studies. Furthermore, Government is actively supporting organic farming in order to reduce the air and water population, which likely to motivate farmers to operate their farming in organic culture.
According to organic fruits and vegetables market analysis, the organic fruits and vegetables market is segmented into product type, form, end user, distribution channel, and region. On the basis of product type, the market is categorized into organic fruit and organic vegetable. By form, it is segregated into fresh and frozen. End users are residential and commercial According to distribution channel, it is divided into supermarkets, hypermarkets, convenience store, online sale channel and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Switzerland, UK, Sweden and Rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, India and Rest of Asia-Pacific) and LAMEA (Brazil, Peru, Rest of LAMEA)
By Form
Frozen segment helds the major share of 72.1% in 2019
On the basis of product type, organic fruits segment is likely to gain major traction in the global organic fruits and vegetables market during the forecast period. Fruits has been majorly consumed and produced by the people in most of the countries such as China, and India. There are enormous benefits associated with the consumption of the fruits as most of the fruits are naturally low in fat, carbohydrates, and vitamins. Fruits are considered as rich sources of healthy diet and it is significantly recommended by the doctors to stay healthy. Furthermore, doctors strongly suggest to eat apples, citrus, watermelon and berries to women during pregnancy. Organic fruits has been holding major share in global organic fruits and vegetables market owing to divers applications of the organic fruits such as cosmetic, pharmaceuticals, skin care, and alcoholic and non-alcoholic beverage industry.
On the basis of form, fresh organic fruits and vegetables is the basic and un-processed type of fruits and vegetables which has been consumed by people from longer time. Direct consumption of the fruits and vegetables is majorly preferred as compare to the proceed fruits and vegetables in order avoid unwanted adulteration and chemical ingredients. Furthermore, increasing demand form food and beverages processing companies are likely to boost the growth of the organic fresh type fruits and vegetables market during the forecast period 2020-2027. Organic fresh fruits and vegetables segment accounted the around one-third half of the global organic fruits and vegetables market share in 2019, and is expected to continue this trend during the forecast period. This is majorly attributed to benefits associated with fresh organic fruits and vegetables as it is more convenient and trusted form of consumption and its major availability that it can be directly delivered form farm to consumers home.
By End User
Residential segment helds the major share of 70.6% in 2019
On the basis of end user, the residential segment is projected to grow at $37,218.04 million by 2027, registering a CAGR of 7.1%. Organic Fruits and Vegetables is significantly used for noncommercial purposes such as direct consumption. Growing disposable income and awareness regarding the benefits of the fruits consumption is likely to surge the growth of the organic fruits market during the forecast period. For instance, according to report published by Indian Council for Research on International Economic Relations, the average intake of fruits and vegetables is 3.5 servings per day, which comprises 1.5servings of fruits and 2 servings of vegetables.
According to organic fruits and vegetables market trends, depending on distribution channel, the online sale channel segment was valued at $4,039.49 million in 2019, and is expected to reach $9,728.88 million by 2027, with a CAGR of 11.7%. Emergence of the internet of things at commercial level, rise in globalization and growing trend of shopping on online platforms are adding to the growth of the product market. Online sales of the organic fruits and vegetables made people to export it from highly producing countries such as India, and China to low producing countries such as Canada, Spain, and Japan. There are various online selling platforms have been gaining major popularity at national and international level such as in India big basket, nature basket, I say organic, org-pick are some of the online selling platforms who deals in selling online organic fruits. Availability of such online organic fruits and vegetables selling platforms and growing use of internet enabled smartphones are likely to boost the growth of organic fruits and vegetables market during the forecast period.
By Distribution Channel
Hypermarkets segment helds the major share of 31.9% in 2019
Region wise, North America dominated the organic fruits and vegetables market in 2019, and is expected to sustain its dominance throughout the organic fruits and vegetables market forecast period. The key factors driving the growth of the product market in the region is increased disposable income and high spending capacity on the health and related products. For instance, according to USDA and Nutrition Business Journal., U.S. sales of organic products were an estimated $28.4 billion in 2012—over 4 percent of total food sales—and will reach an estimated $35 billion in 2014. Furthermore, growing disposable income and increasing spending on heath diet in developing countries such as India, China, and Brazil are likely add to the growth of the global organic fruits and vegetables market during the forecast period.
The players operating in the global organic fruits and vegetables market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include The Whitewave Foods Company, H.J. Heinz Company, CSC Brands LP (Campbell Soup Company), General Mills, Inc., Juices International Pty. Ltd., Activz, Z Natural Foods, LLC., Organic Valley Family of Farms, Iceland Foods Ltd, Green Organic Vegetable Inc. and DMH Ingredients.
By Region
North America region helds the higest market share of 45.2% in 2019
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing organic fruits and vegetables market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the organic fruits and vegetables industry.
Organic Fruits and Vegetables Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By FORM |
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 By END USER |
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 By DISTRIBUTION CHANNEL |
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 By Region |
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 Key Market Players | THE KRAFT HEINZ COMPANY, DMH INGREDIENTS, INC, GREEN ORGANIC VEGETABLES, INC, Z NATURAL FOODS, ACTIVZ, GENERAL MILLS, INC, ICELAND FOODS LTD, CAMPBELL SOUP COMPANY, JUICES INTERNATIONAL PTY LTD, ORGANIC VALLEY FAMILY OF FARMS |
Analyst Review
The global organic fruits and vegetable market exhibits high growth potential in in the developing economies such as India and China, owing to increasing area under organic farming and rising demand for organic food products and secondly, growing awareness regarding the health benefits of the organic food products are further adding to the growth of the global organic fruits and vegetables market. In organic farming of fruits and vegetables organic fertilizers are primarily used, which is the composition of animal matter, animal excreta (manure), human excreta, animal waste products including animal wastes from meat processing and vegetable matter. The cost of organic fertilizers or organic agri-inputs are considerably higher as compare to non-organic fertilizers, which is why, organically produced food crops are not cost effective.
Food safety and quality issues are receiving a great deal of attention today. Consumers are becoming better educated, want gain optimum information and knowledge about the product before purchasing, food regulators are increasingly active in safeguarding food products. The targeted customer base for organic fruits and vegetables are educated middle and upper class, who majorly prefers to have healthy life style and health related food products.
Many countries are actively promoting organic farming in order to reduce the air and water pollution. According to study conducted by the FAO, agriculture and related actives cause major air and water pollution. Even agriculture labors are getting in big health risk because in conventional farming chemicals aided fertilizers and pesticides are majorly used and it can be spared in to water and air. `
However, lack of awareness regarding the benefits of organic fruits and vegetable are largely affecting the growth of the organic fruits and vegetable market. Allergic reaction and side effects of the organic fruits and vegetable has been de-popularizing organic fruits and vegetable, which negatively affects its demand.
The organic fruits and vegetables market size was estimated at $ 30,772.22 million in 2019, and is estimated to reach $ 55,863.52 million by 2027, registering a CAGR of 7.9% from 2020 to 2027.
The CAGR of Organic Fruits and Vegetables market is 7.9% from 2020 to 2027.
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Organic Fruits and vegetables market is segmented on the basis of product type, the market is categorized into organic fruit and organic vegetable. By form, it is segregated into fresh and frozen. End users are residential and commercial According to distribution channel, it is divided into supermarkets, hypermarkets, convenience store, online sale channel and others.
Growing concerns about the health and spending capability for health related products is likely to boost the demand for organic fruits and vegetables. Furthermore, increasing demand form food processing industries as people are highly demanding organic labeled ready-to- eat and drink products.
Growing disposable income and increasing adoption for healthy lifestyle and growing awareness regarding the benefits of the organic fruits and vegetables are the key trends in the Organic Fruits and Vegetables market report.
The White wave Foods Company, H.J. Heinz Company, CSC Brands LP (Campbell Soup Company), General Mills, Inc., Juices International Pty. Ltd., Activz, Z Natural Foods, LLC., Organic Valley Family of Farms, Iceland Foods Ltd, Green Organic Vegetable Inc. and DMH Ingredients are some of the active player in the organic fruits and vegetables market.
COVID-19 pandemic has positively impacted on the organic fruits and vegetables market. The demand for organic fruits and vegetables has increased as people are consuming organic fruits and vegetables to increase their health stamina in order not to get badly affected by corona virus.
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