The global party supplies market size was valued at $12.3 billion in 2021, and is projected to reach $28.8 billion by 2031, growing at a CAGR of 9% from 2022 to 2031.
Party supplies are essential items and accessories required to organize party or event. Early on, there were few and unpopular party materials available. But as awareness and connectivity have grown owing to increase in awareness and connectivity through the internet. Party supplies have become a necessity for planning any kind of party. These supplies generally include party invitations, balloons, banners, pinatas, games, cards, home decor, tableware, candles, tents, umbrellas, and others. Party supplies are manufactured in mass scale in the market. Moreover, leading manufacturers, such as Party City, have introduced innovative party supplies for various occasions such as birthday, graduation, anniversary, Christmas, Halloween, and others. In addition, theme party is one of the leading trends in the market, where customization of party supplies is done accordingly. There are wide varieties of types, designs, colors, and styles of party supplies available in the market through various distribution channels, including online stores, supermarkets, convenience stores, and others. The party supplies market analysis is done based on region, key players, and segments.
Increase in use of event and wedding planner to arrange event and parties, rise in urban population, and product innovations has been driving the growth of the party supplies market during forecast period. From the past few years, there has been an exponential growth in urban population. According to the United Nations (UN), urban population, which is 55% of the world’s population presently, is projected to reach 68% by 2050. Increase in urban population is a key factor that propels the party supplies market globally. This is attributed to urban dwellers who prefer ceremonies, parties, & events to connect with their friends and loved ones to create unforgettable moments. Moreover, they are inclined to spend on events & party supplies, such as balloons, games, tableware, and others, to make their party attractive & pleasing and enhance their party themes. This, in turn, has driven the growth of the party supplies market in terms of value sales. Furthermore, innovations and development in product and event planning services has been supporting the sales of the party supplies. Innovation refers to the creation or introduction of a good or service, which is either novel or an improved version of previous goods or services. In the party supplies industry, manufacturers are focused on continuous innovations in their products to provide a wide range of innovative & attractive products to their customers. For instance, Party City manufactures and offers party supplies that consumers can match with the theme of their party or occasion. In addition, it offers personalized party supplies, such as banners, personalized favors, & tableware, and offers eco-friendly party supplies and others. Therefore, rise in demand for party supplies is increasing exponentially, which has driven the growth of the party supplies market in terms of value sales.
People in urban and rural areas are using various product to decorate their parties and events such as balloons, banners, pinatas, games and others. Increase in use of such products and innovative ideas given by the party and event planners are likely to spur growth of the party supplies market during forecast period. For instance, banners have gained popularity over the years as they are a great way to celebrate and display excitement. Parties and event planners use these banners to add a special touch to the events or parties they organize. Banners are generally used to draw attention in parties or event. They are instantly noticeable due to their size, color, and design, which draw the attention of people. The key players in the party supplies market also offer custom banner where an individual can print messages or photo on it. This offers a true party vibe that helps to keep the party fun and entertaining. Additionally, manufacturers introduce innovative banners, such as party banner balloons, in the market, which become a trend among customers. This has driven the party supplies market demand in terms of value sales in the party supplies market forecast year.
Asia-Pacific is expected to serve as the top investment pocket, owing to the concept of blue balloon decor that is highly preferred by popular events and wedding management companies. Trends, such as gender-neutral party ideas and theme birthday parties, are anticipated to boost the demand for party supplies such as balloons, banners, and others in Asia-Pacific. Asia-Pacific includes countries such as India, China, Japan, South Korea, Russia, Australia, and the rest of Asia-Pacific.
Non-biodegradable party supplies, such as plastic cups & plates, flimsy favors, balloons, and others, may add to waste generating mix that can negatively impact the environment such as water pollution. In addition, these non-biodegradable party supplies are not preferred by environment-conscious customers, which hamper the demand for party supplies. Therefore, this is expected to hamper the growth of the party supplies market in terms of volume sales during the forecast period.
The COVID-19 pandemic had a negative impact on the growth of the party supplies market. This is attributed to customers across the globe, who restrict themselves from going out frequently to avoid getting infected. Therefore, social distancing and minimum gathering have led to cancellation of various events and parties, thereby leading to loss in sales of various party supplies in terms of value sales. This, in turn, has hampered the demand for party supplies globally, which negatively impacts the party supplies market growth globally.
Segment Overview
The global party supplies market is segmented into product type, application, distribution channel, and region. By product type, the market is classified into balloons, banners, pinatas, games, tableware/disposables, home décor, take away gifts, and others. Based on application, the market is divided into commercial use and domestic use. Based on distribution channel, the market is segregated into convenience stores, e-commerce, supermarket/hypermarket, specialized stores, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, Australia, Russia, South Korea, and the rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Turkey, and others).
By Product Type
On the basis of product type, the tableware/disposables segment accounted for the highest party supplies market share in 2021. Food & beverages is one of the key elements in any party or events as it is one of the ways to appreciate and demonstrate hospitality to guests. Therefore, serving food at social gatherings, such as parties, festivals, and events, is one of the macro trends in party culture. This has, in turn, increased the demand for tableware/disposables in parties or events. Furthermore, these factors have driven the growth of the party supplies market in terms of value sales. Moreover, manufacturers offer eco-friendly disposable glassware, cutlery, and dishware in the market to mitigate environmental pollution as well as to attract environment-conscious customers. This propels the demand for tableware/disposables in the market, thereby contributing to the overall growth of the party supplies market.
By Application
Based on application, the domestic use segment accounted for the highest market share in the global party supplies market in 2021. This is attributed to the rise in trend of party celebrations such as pre-wedding, divorce party, baby shower, housewarming, post-birthday celebration, pre-birthday celebration, single dance party & mixer, and others. The household sector is the main sector of consumption in an economy. This sector includes the final consumers or end users of goods & services manufactured by different firms. They create demand in the market according to their needs & preferences. The party supplies’ firms produce and supplies goods & services in the market according to their demand. Moreover, birthday parties are transforming in the midst of COVID-19 pandemic as customers are using video conferencing apps to celebrate their birthdays. They transform their living rooms into themed parties by using party balloons, banners, fairy lights, and others to cheer their children. This, in turn, drives the growth of the market.
By Distribution Channel
Based on distribution channel, in 2021, the supermarket/hypermarket segment accounted for the highest market share in the global party supplies market. Hypermarket/supermarket is gaining high popularity, owing to availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing boost the popularity of supermarket/hypermarkets in developed and developing countries. Furthermore, these stores offer variety of brands in a product category, including party supplies, thereby offering more options for customers to buy different designs, colors, and types of party supplies as per their choice. Therefore, these supermarket and hypermarkets have high footfalls, which boost the sales of party supplies. This, in turn, has fueled the growth of the party supplies market in terms of value sales.
By Region
Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America accounted for the highest market share in 2021. This is attributed to the fact that customers in North America address the growing desire to have a co-ed life-event party celebration such as post-wedding couple’s shower and pre-wedding gender-segregated bachelor & bachelorette parties. One of the major factors that drive this phenomenon is social media. North America’s young adults are very much inclined toward parties, which they announce by posting on their social media such as Facebook, Instagram, and others.
The key players operating in the global party supplies market focus on prominent strategies to overcome competition and maintain as well as improve their market share globally. Some of the major players in the global party supplies industry analyzed in this report include Party City, Unique Industries, Martha Stewart, American Greetings, Pioneer Worldwide, Hallmark, Shutterfly, Artisano Designs, Chinet, and Oriental Trading Company.
Some Examples of Collaboration in the Global Party Supplies Market
In April 2022, Hallmark Licensing, LLC collaborated with poet and artist Morgan Harper Nichols to offer new real stories collection items such as greeting cards.
Some Examples of Partnership in the Global Party Supplies Market
In December 2022, American Greetings Corporation partnered with Alicia Keys to introduce New Creatacard Customized Holiday Cards.
Some Examples of Product Launch in the Global Party Supplies Market
In March 2022, American Greetings Corporation launched SmashUp video card featuring Weird Al yankovic to expand its product protfolio.
Some Examples of Expansion in the Global Party Supplies Market
In November 2023, Huhtamaki, a key global advanced manufacturer of sustainable packaging solutions, inaugurates its extension to its existing paper-based packaging manufacturing site in Nules, Spain. Its paper based packaging includes catering disposables and vending cups.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the party supplies market analysis from 2021 to 2031 to identify the prevailing party supplies market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the party supplies market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global party supplies market trends, key players, market segments, application areas, and market growth strategies.
Party Supplies Market Report Highlights
| Aspects | Details |
 Market Size By 2032 | USD 31.4 billion |
 Growth Rate | CAGR of 9% |
 Forecast period | 2021 - 2032 |
 Report Pages | 207 |
 By Distribution Channel |
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 By Product Type |
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 By Application |
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 By Region |
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 Key Market Players | Oriental Trading Company, American Greetings Corporation, Shutterfly, Inc., Pioneer Worldwide, Party City Holdco Inc., Unique Industries, Inc., Martha Stewart Living Omnimedia, Inc., Artisano Designs, Huhtamaki, Hallmark Licensing, LLC. |
Analyst Review
Key players operating in the global party supply market have adopted developmental strategies, such as product launch, to strengthen their foothold in the market in terms of value sales. To boost the demand for party supplies, they emphasize on continuous innovation to formulate products and gain a competitive edge in the market.
According to the key market players, increase in event management and wedding planning business across the globe boosts the growth of the party supplies market in terms of value sales. Therefore, the key players are focused to invest in R&D activities to launch unique & attractive party supplies for customers as well as to maintain their position in the market.
According to some of the key party supplies’ manufacturers, use of mylar or foil balloons in parties is one of the leading trends in the party supplies market, which has fueled the demand for these balloons across the globe. Moreover, theme party is also a leading trend in the market, where customization of party supplies is done as per the customer’s demand and theme of the party. This fuel the growth of the party supplies market in terms of value sales. However, rise in customer awareness regarding the hazardous effects of non-biodegradable party supplies to the environment is expected to hamper the party supplies market growth in terms of value sales during the forecast period.
The global party supplies market size was valued at $12,257.9 million in 2021, and is estimated to reach $28,792.9 million by 2031.
9.0% is the CAGR of party supplies market during the forecast period
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2021 is the base year calculated in the party supplies market report.
Party City, Unique Industries, Martha Stewart, American Greetings, Pioneer Worldwide are some of the top companies in the party supplies market report.
The party supplies market is segmented into product type, application, distribution channel and region.
Rise in urban population and the adoption of western culture, especially in Asia Pacific region, increasing number of events and parties, rise in expenditures on event and party celebrations are some of the key factors shaping the growth of the party supplies market.
North America region holds the maximum market share of the party supplies market.
Outbreak of COVID-19 was negatively impacted the growth of the party supplies market in 2020.
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