Patient Portal Market Research, 2033
The global patient portal market size was valued at $3.4 billion in 2023 and is projected to reach $19.3 billion by 2033, growing at a CAGR of 19.2% from 2024 to 2033.
Market Introduction and Overview
A patient portal is an Internet-based platform facilitating access to medical records and communication with healthcare professionals. It eliminates the need for traditional methods like phone calls, offering a time-saving alternative. These portals, commonly provided by hospitals or clinics, vary in features but typically allow patients to view medical records, schedule appointments, and pay bills. Some portals even facilitate prescription refills and messaging with healthcare providers. Despite initial hesitations, patient portal’s utility was highlighted during the COVID-19 pandemic, leading to increased acceptance. Setting up a portal involves creating a secure login, typically provided by the healthcare institution's website. Although it is generally user-friendly, support is available for any technical assistance needed. Patient portals streamline healthcare management, enhancing convenience and communication between patients and healthcare providers.
Key Takeaways
- The patient portal market study covers 20 countries. The research includes a segment analysis of each country in terms of value ($billion) for the projected period from 2024 to 2033.
- More than 1, 500 product literatures, industry releases, annual reports, and other such documents of major patient portal industry participants along with authentic industry journals, trade associations' releases, and government websites have been reviewed for generating high-value industry insights.
- The study integrates high-quality data, professional opinions and analysis, and critical independent perspectives. The research approach intends to provide a balanced view of global markets and assist stakeholders in making informed decisions in order to achieve their most ambitious growth objectives.
Key Market Dynamics
The adoption of patient portals in modern healthcare is driven by a multitude of factors that enhance patient engagement and satisfaction. These drivers include seamless accessibility to medical records and services via mobile devices, fostering convenient communication between patients and healthcare providers. For instance, with the help of patient portal, the patients have complete control and access to their health records, appointment scheduling, test results, and others. These factors are anticipated to boost the patient portal market size in the coming years.
Patient portal adoption encounters obstacles owing to the lack of technological awareness among patients as well as growing concerns over privacy & security of health information that may get compromised in case of cyber-attacks. Complex interfaces and usability issues further hinder adoption, requiring intuitive design and user training. Lack of awareness about patient portals and their benefits among patients necessitates educational initiatives during healthcare visits. These factors are anticipated to restrain the patient portal market growth during the forecast period.
Patient portals present numerous opportunities for healthcare providers and patients. For providers, these platforms offer enhanced patient engagement and streamlined administrative tasks, leading to improved patient care. They can leverage features such as secure messaging and appointment scheduling to foster communication and care coordination. In addition, patient portals provide access to educational resources, empowering patients to take a more active role in managing their health. Mobile-friendly interfaces and integration with electronic health record systems ensure accessibility and seamless data management. These factors are anticipated to have positive impact on the patient portal market forecast.
Analysis of the Patient Portal Industry
Acquiring a patient portal is crucial for healthcare providers to meet the growing expectations of patients and enhance their overall experience. According to the Software Advice 2022 Patient Experience Survey, approximately 66% of patients anticipate their healthcare providers to employ patient portals. The popularity of patient portals is attributable to their ability to streamline various aspects of patient interaction with healthcare providers. The four primary benefits, as identified by patients, include direct communication with providers, receiving test results, paying bills, and scheduling appointments. Patients expect these features to be user-friendly, with ease-of-use ratings playing a pivotal role in determining patient satisfaction with patient portal tools. Patient portals play a vital role in enhancing patient-provider communication, facilitating access to important healthcare information, and simplifying administrative processes.
According to the survey, 66% of patients expect providers to utilize software tools like patient portals.
Yes | No | No Opinion |
66% | 18% | 16% |
54% of patients are more likely to choose a doctor who uses a patient portal over one that does not.
Much More Likely | Somewhat More Likely | Neutral | Somewhat Less Likely | Less Likely |
22% | 33% | 42% | 2% | 1% |
Market Segmentation
The patient portal market is segmented into type, delivery mode, end user, and region. On the basis of type, the market is divided into standalone and integrated. On the basis of delivery mode, the market is classified into web-based and cloud-based. On the basis of end user, the market is divided into providers, payers, and others. Region wise, the patient portal market share is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Regional Market Outlook
The data from the NORDeHEALTH 2022 Patient Survey provides valuable insights into the demand for patient portals in the Nordic region. Across Norway, Sweden, Finland, and Estonia, over 29, 000 respondents participated in the survey, showcasing a substantial interest and engagement in utilizing digital health tools like patient portals.
One key indicator of demand is the high number of participants accessing the national patient portals. Despite variations in response rates between countries, the sheer volume of respondents reflects a significant user base actively utilizing these platforms. For instance, in Norway and Sweden, over 22, 000 respondents completed the survey, indicating a widespread adoption of patient portals within these countries.
Moreover, the demographic characteristics of the respondents shed light on the diverse user base utilizing patient portals. While gender proportions were relatively consistent across countries, the distribution of age groups varied, with a significant proportion of users falling within the middle-aged to older demographics. This suggests that patient portals cater to a wide range of age groups, indicating a broad and inclusive user base.
Furthermore, educational backgrounds of the respondents highlight the importance of patient portals in facilitating access to health information across different educational levels. From those with upper-secondary education to those with advanced degrees, patient portals seem to cater to users with varying levels of educational attainment, emphasizing their role in promoting health literacy and empowerment among the population.
Competitive Landscape
The major players operating in the patient portal market include Allscripts Healthcare Solutions, NextGen Healthcare Information Systems, athenahealth, Inc., Greenway Health, LLC, Cerner Corporation, Medfusion Inc., Epic System Corporation, GE Healthcare, McKesson Corporation, and others.
Recent Key Strategies and Developments
- In May 2024, Gloucestershire Hospitals NHS Foundation Trust introduced DrDoctor patient portal, enhancing the outpatient experience. The portal offers digital appointment letters and text reminders, empowering patients and reducing administrative burdens. The company’s future plans include integration with the NHS app for notifications and online appointment management.
- In November 2023, Ann & Robert H. Lurie Children's Hospital of Chicago implemented a patient portal, expanding access to care. Within three months of its implementation, 91% of patients engaged with their accounts, streamlining scheduling and registration processes. Four phases of digital transformation enhance functionality including online scheduling and telehealth integration. Increased portal usage correlates with a 65% decrease in unactivated codes.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the patient portal market analysis from 2023 to 2033 to identify the prevailing patient portal market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the patient portal market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
Apart from the points mentioned above, the report includes the analysis of the regional as well as global patient portal market trends, key players, market segments, application areas, and market growth strategies.
Industry Trends
- In January 2024, Unqork, in collaboration with Spacial Health, launched a new patient portal aimed at enhancing the healthcare experience by providing personalized treatment plans, interactive guidance, and access to premier specialists. Powered by Unqork's codeless platform, the portal offers seamless appointment scheduling, secure telehealth consultations, and remote monitoring.
- In October 2023, a report from the Office of the National Coordinator for Health IT (ONC) highlighted a significant surge in patient portal and app usage for accessing online medical records. Between 2020 and 2022, there was a 50% increase in individuals offering and accessing their online records. While most accessed records via websites, app usage saw a notable rise. However, ONC notes opportunities for improvement, citing disparities in access and the need for enhanced education on features like downloading and transmitting health information.
- In June 2023, Vanderbilt University Medical Center's patient portal, My Health at Vanderbilt (MHAV) , celebrated a significant milestone with one million registered users. Launched in 2004, MHAV offers patients with seamless access to their medical records, messaging to healthcare teams, appointment scheduling, and others.
Key Sources Referred
- The Office of the National Coordinator for Health Information Technology (ONC)
- World Health Organization (WHO)
- National Institutes of Health (NIH)
- National Library of Medicine
- BioMed Central Ltd
- American Academy of Ophthalmology
Patient Portal Market Report Highlights
| Aspects | Details |
 Market Size By 2033 | USD 19.3 Billion |
 Growth Rate | CAGR of 19.2% |
 Forecast period | 2024 - 2033 |
 Report Pages | 310 |
 By Type |
|
 By Delivery Mode |
|
 By End User |
|
 By Region |
|
 Key Market Players | Athenahealth, Inc., McKesson Corporation, GE Healthcare, Greenway Health, LLC, Allscripts Healthcare Solutions, Inc, Epic System Corporation, Cerner Corporation, NextGen Healthcare Information Systems, Medfusion Inc. |
Analyst Review
Upcoming trends in the patient portal market include increased integration with telehealth services, enhanced data security measures, personalized patient engagement tools, and interoperability with electronic health records (EHR) systems.
The leading application of patient portal includes its use by the healthcare providers.
North America is the largest regional market for patient portal.
The global patient portal market is estimated to reach $19.3 billion by 2033.
The top companies to hold the market share in patient portal are Allscripts Healthcare Solutions, NextGen Healthcare Information Systems, athenahealth, Inc., Greenway Health, LLC, Cerner Corporation, Medfusion Inc., Epic System Corporation, GE Healthcare, and McKesson Corporation.
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