Personal care electrical appliances Market Size was valued at $ 19,648.80 million in 2020, and is projected to reach $ 42,521.99 million by 2031, registering a CAGR of 6.8% from 2022 to 2031. Personal care electrical appliances are used both by men and women for personal grooming purposes. Such products include hair care, oral care, and other personal hygiene products that are battery or electricity operated. The market is expected to grow at a steady pace for products that have already established themselves. However, the sales of comparatively newer products such as hair stylers and oral care appliances, is anticipated to witness a faster adoption in the global market. In the developed nations, the market is witnessing a faster growth in revenue as compared to unit sales. This is illustrated from the continuous increase in price of the established products, due to the Premiumization trend. Buyers, especially in the developed countries, are brand and quality conscious, which encourages them to buy premium products.
Improvement in economic environment, surge in ageing population, and increase in disposable incomes are the key drivers of the personal care electrical appliances market growth. Lack of awareness regarding novel products and durability, are some of the key restraints for the market. The hair care appliances market is gradually moving toward maturity in the developed economies; however, the market possesses growth potential in developing nations. Newer products such as oral care appliances are yet to gain awareness in emerging economies. Lack of durability is another factor that restricts the market growth. Though, premium products are durable, numerous local companies offer non-durable products, which creates reluctance in customers mind, toward buying these products.
Social media is very influential on society in both positive and negative ways. Social media connects people and also helps to communicate between consumer and business. It gives businesses a way to engage with customers. Before social media, businesses had to travel to live events to find a targeted group of consumers and this took more efforts also it is more costly, making it very difficult for startups to get in front of their target audience. Businesses are promoting their brands and products through social media. Through the advertisements & promotions of brands or products by celebrities, these brands can increase awareness and trust of their product. Consumers feel more comforting towards a brand, if their products are promoted by a celebrity they admire or relate to. Now around 3.2 billion and more users around the globe that is about more than 42% of our total present population have a Facebook account. This helps to fuel the market. This factor helps to create bigger opportunities for personal care electrical appliances market.
Increase attentiveness towards personal grooming and beauty driving personal care electrical appliances market growth. The transformation in the modern scenario led modification in the concept of beauty, wellness, and grooming. In the modern age of competition consumers are getting more watchful towards beauty and grooming. Increasing beauty consciousness among women and men is one of the major trend in personal care electrical appliances market, which lead to drive the personal care market. Grooming plays a major role in maintaining a high self-confidence. It does this by influencing your appearance, which in turn affects the way you regard yourself. This is one of the major factors which drive the overall market.
By Product Type
Oral care appliances segment would exhibit the highest CAGR of 7.4% during 2022-2031, owing to increase in awareness about oral hygiene and rise in disposable income in the developing countries.
Personal care electrical appliances market analysis performed based on the segments; product type, gender, and region. By product type, the market is primarily segmented into hair care appliances, hair removal appliances, oral care appliances, and other personal care products. Hair care appliances hold around 41% of the global personal care electrical appliances market share, followed by hair removal appliances accounting for approximately 35% of the market share. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America is the leading region in the market during personal care electrical appliances market forecast and is expected to retain its leadership position throughout the forecast period. Europe is anticipated to be the second largest revenue contributor followed by Asia-Pacific. However, Asia-Pacific is projected to grow at the fastest CAGR of 8.4% during the forecast period.
By Gender
Male segment would exhibit the highest CAGR of 6.9% during 2022-2031, owing to increase in concerns among men about their health, body image, self-grooming, and hygiene.
Key companies profiled in this report include Remington Products Company, Procter and Gamble (Braun GmbH/Oral B), Conair Corp, Royal Philips Electronics NV, Panasonic Corporation, Groupe SEB, Colgate-Palmolive, Helen of Troy L.P, HoMedics Inc. and LION Corp.
By Distribution Channel
E-Commerce Channel segment would exhibit the highest CAGR of 7.4% during 2022-2031, owing to the increased association of internet and e-shopping with consumers in developing region.
Covid-19 Impact on personal grooming industry:
COVID-19 was declared a pandemic by the WHO on March 11, 2020. The outbreak of coronavirus has led to shutdown of economic activities in the country for few months. The outbreak of COVID-19 has disrupted the economy by halting the operations of the personal care electrical appliances industry. The personal grooming market has gained some traction in otherwise very troubling economic segments. With closure of salons, the demand for personal grooming has increased in the last year; however, initial few months of the pandemic have witnessed supply disruptions across North America, Europe, and Asia-Pacific. Nevertheless, the online sales channel has proliferated enormously amidst the pandemic. Leading players are now strengthening their online channels to cater to increased demand from direct-to-consumer channel, which remained subdued in physical stores during the pandemic. Furthermore, COVID-19 pandemic has increased consumer attention toward personal care and hygiene, which is expected to positively impact the personal care electrical appliances market in the upcoming years.
By Region
Asia-Pacific would exhibit the highest CAGR of 8.4% during 2022-2031, owing to the presence of a increasing youth population, increasing disposable income, and rapid urbanization.And increasing penetration of social media.
Key Benefits
- This report outlines the current and future trends of the global personal care electrical appliances market along with a detailed analysis of key factors influencing the market
- The study is an intensive resolution of various segments and depicts the growth potential of the personal care electrical appliances market.
- In this study, the current market position is analyzed qualitatively as well as quantitatively and a forecast for 2022-2031 is provided to represent the future growth prospects
- Key companies in the personal care electrical appliances market are profiled to highlight the required strengths and opportunities in the market
- Porters Five Forces model is used to analyze the potency of buyers & suppliers, along with a detailed study on the market competition
- The report also provides a value chain analysis, evaluating the role and value addition of key intermediaries involved in the value chain
Key Market Segmentation
The market is segmented on the basis of product type, gender, distribution channel and region.
Personal Care Electrical Appliances Market Report Highlights
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 By MARKET GENDER |
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 By MARKET DISTRIBUTION CHANNEL |
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Analyst Review
The personal care electrical appliance market includes electrical appliances that are used for personal grooming. In some of the developing countries of Asia-Pacific, many of the products such as hair stylers and electric toothbrushes, are at a developing stage. In the current business scenario, there are a handful of sellers controlling more than 70% of the market share. Brand awareness, plays an important role among customers. However, some domestic companies enjoy a good customer base, especially in the developing nations. North America and Europe are the two leading regions, holding nearly 70% of the market share. Though, these two regions are expected to remain pioneers in the global market, Asia-Pacific is expected to grow at the fastest CAGR during the forecast period.
Constant improvement in the economic environment, surge in ageing population, and increase in disposable incomes are some of the key drivers of this market. Lack of awareness regarding novel products and lack of durability are the key restraints for the market. However, companies are coming up with more durable quality products. Hair care appliances are leading the global market, followed by hair removal appliances. Oral care market, is comparatively smaller. It is expected to witness the fastest growth during the forecast period. Furthermore, hair stylers are the most lucrative product type for companies manufacturing hair care products. Hair shavers are also gaining importance and people are expected to adopt electric and battery operated shavers over manual shavers.
Men are now, more than ever, deeply invested in the personal care products and associated categories, owing to the advent of large advertising along with the proliferation of retail sales. Furthermore, continuous product innovation, widespread promotion and advertising along with social media marketing have resulted in increased adoption of personal care products in the last few years.
Personal care electrical appliances market valued $ 19,648.80 million in 2020 and it is expected to reach $ 42,521.99 million by 2031.
Personal care electrical appliances market forecasted during 2022-2031.
2020 is the base year calculated in the personal care electrical appliances market.
Procter & Gamble and Conair are the two leading companies in the market.
Hair Care Appliances is one of the dominating segment.
North America market holds the maximum market share.
The report provides analysis of the Remington Products Company, Procter & Gamble, Conair Corp., Philips, Panasonic Corporation, Groupe SEB, Colgate Palmolive, Helen of Troy L.P., HoMedics Inc., and LION Corp key companies in Personal care electrical appliances Market.
The market was valued $ 19,648.80 million in 2020.
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