Post Production Market Research, 2031
The global post production market was valued at $22 billion in 2021, and is projected to reach $46.5 billion by 2031, growing at a CAGR of 8.5% from 2022 to 2031. The process of completing a film, video, or audio project after the initial recording or shooting is over is referred to as post-production. It incorporates a number of steps, such as editing, color correction, sound design, and visual effects.
The development of computer graphics, digital editing, and visual effects made the process of creating high-quality content simpler and more affordable. The final output is of higher quality and more aesthetically appealing and captivating for consumers due to the technical advancements. The ability to create realism and immersion in images due to computer graphics has completely changed the post-production process. The post-production sector has been significantly driven by technical advancements in the recent years. The quality of the end output has improved while making the process of creating high-quality content simpler and more affordable.
Post-production is inherently a complicated process as it requires qualified personnel. For instance, systems need to undergo testing before beginning to function. The entire procedure takes a lot of time, and it costs a lot of money. Moreover, post-production facilities and service providers encounter some difficulties as it costs too much to satisfy end-users' constantly changing requirements. The needs of post-production are extremely expensive for service providers to meet. These factors are anticipated to restrain the post production industry expansion during the anticipated period.
The need for expert video editors increases along with the demand for high-quality video material. Video editing services are extremely important to the film and television industries. The need for video editors in the business is expected to only rise as streaming services like Netflix and Amazon Prime become more popular. Video editing services are extremely crucial to the advertising and marketing sector. Video editors are crucial in producing interesting material that captures customers' attention, from advertisements to social media videos. Companies increasingly widely use videos to advertise their goods and services. Video editors are required to produce high-quality content that clearly conveys a company's message in both instructional and promotional videos. These factors are anticipated to create several growth opportunities for the key players operating in the post-production market.
The key players profiled in this report include Amazon.com Inc., Animal Logic Pty Ltd., AT and T Inc., Comcast Corp., Deluxe Entertainment Services Group Inc., ErosSTX Global Corp., Framestore Ltd., Lantern Entertainment, Lions Gate Entertainment Corp., Adobe, and Netflix Inc.
The post production market is segmented on the basis of technique, application, and region. By technique, the market is divided into VFX, audio processing, 2D-3D conversion, editing and others. By application, the market is classified into movies, television, commercials, and online videos. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By technique, the VFX sub-segment dominated the market in 2021. The ability to produce breathtaking visual effects has become simpler and more accessible for post-production companies owing to ongoing improvements in VFX technology. Studios can now generate more intricate and realistic effects due to development of new gear and software. A rising number of projects are being shot in sites all over the world owing to the globalization of the film industry. The requirement for post-production studios to add visual effects to on-location film has increased the need for VFX services. Competition has grown as more post-production companies enter the market, and studios now need to stand out by providing their customers with top-notch VFX services. These are predicted to be the major factors affecting the post production market size during the forecast period.
By application, the television sub-segment dominated the global post production market share in 2021. Editing, video editing, sound editing, animation & visual effects insertions, screening, and the start of the airing process are all part of the television post-production process. The advent of online streaming services such as Netflix, Amazon Prime, and Hulu is altering how people watch television. Such services offer commercial material to customers in exchange for a monthly charge.
Furthermore, the widespread availability of digital video recorder (DVR) services enables consumers to avoid commercials, significantly contributing to post production market growth during the post production market Forecast period. To meet this demand, television producers are investing more in post-production to enhance the quality of their content. This includes color grading, visual effects, sound design, and editing. Post-production companies that specialize in these areas are therefore in high demand, and they are constantly developing new technologies and techniques to deliver the best possible results.
By region, North America dominated the global market in 2021. The ongoing technological improvements in the region have aided in the post production sector growth. Post-production businesses are now able to create content of a better caliber more quickly owing to the development of new software and tools. In North America, there is an increasing demand for high-quality content, driven by the expansion of online streaming services and the requirement for interesting and visually appealing content across a range of businesses. Therefore, the demand for post-production services is rising in order to produce high-quality material that stands out and draws audiences in. Hollywood, which is renowned for creating some of the most well-known films and TV shows in the world, is part of North America's robust and well-established entertainment sector The requirement for high-quality content to satisfy audiences around the world has led to a significant increase in the demand for post-production services in the region. Overall, these factors are driving the growth of the post-production market in North America, and the region is expected to remain a key player in the global post-production industry in the upcoming years.
Impact of COVID-19 on the Industry
- The COVID-19 pandemic had a major impact on the post-production industry. Many post-production facilities had been forced to shut down or operate at reduced capacity owing to social distancing norms and lockdown implemented, which delayed project delivery and caused the cancellation of certain projects.
- The pandemic further compelled the entertainment sector to move to remote employment, which presented certain challenges for post-production companies. Longer manufacturing delays and more technical difficulties caused by telecommuting decreased the industry's overall output.
- The pandemic has also created some opportunities for the post-production market. With the closure of theatres and the increase in demand for online streaming services, there has been a surge in the production of content for these platforms. This resulted in an increase in demand for post-production services, particularly for editing and color correction.
- In addition, the pandemic prompted the adoption of new procedures and technology, which allowed post-production facilities to keep running during the pandemic. For instance, the introduction of virtual collaboration tools and cloud-based editing platforms made it possible for teams to collaborate on projects remotely.
Key Benefits for Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the post production market analysis from 2021 to 2031 to identify the prevailing post production market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the post production market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global post production market trends, key players, market segments, application areas, and market growth strategies.
Post Production Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 46.5 billion |
 Growth Rate | CAGR of 8.5% |
 Forecast period | 2021 - 2031 |
 Report Pages | 300 |
 By Technique |
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 By Application |
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 By Region |
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 Key Market Players | Netflix Inc., Comcast Corp., AT and T Inc., Animal Logic Pty Ltd., Deluxe Entertainment Services Group Inc, Pixel Digital Studios, Adobe, ErosSTX Global Corp., Paramount Global, Amazon.com Inc. |
Analyst Review
The widespread use of animation in films and television shows is advancing the post-production industry. Animation is utilized in classrooms as a teaching technique to support the learning process in addition to films and videos. A number of governmental organizations, universities, and businesses are starting programs that use 3D visualization as a teaching tool. The use of animation in the entertainment and education sectors has increased which is expected to drive the growth of the market during the forecast period. However, work in post-production is frequently labor-intensive and requires experts with specialized knowledge. This may result in higher labor expenses, particularly in markets with high wages or a lack of qualified personnel. These are the key factors expected to hamper market growth during the forecast period. The need for excellent and aesthetically appealing content has never been higher due to the growth of digital media and streaming services. The need for color correction services is expected to remain strong since the entertainment sector is a significant player in the post-production market. In addition, the demand for color grading is increasing in several industries, including advertising, marketing, and corporate communications due to the rising popularity of online video content and social media platforms for key players to maintain the pace of the post production market in the upcoming years.
Among the analyzed regions, North America is expected to account for the highest revenue in the market by the end of 2031, followed by Europe, Asia-Pacific, and LAMEA. North America has a thriving entertainment sector, including Hollywood, which is known for creating some of the world's most popular films and television shows. There is also an increase in need for high-quality material to suit the demands of consumers around the world. These are the key factors responsible for the leading position of North America and Europe in the global post production market.
The demand for effective and efficient post-production services increases along with the rising demand for high-quality material across a variety of channels, including movies, television, online streaming services, and online video, which is the major market driver. Advances in technology have made it easier and more cost-effective to make and edit videos, which has contributed to the growth of the post production market and is estimated to generate excellent opportunities in the market.
The major growth strategies adopted by post production market players are investment and agreement.
Asia-Pacific will provide more business opportunities for the global post production market in the future.
Amazon.com Inc., Animal Logic Pty Ltd., AT and T Inc., Comcast Corp., Deluxe Entertainment Services Group Inc., ErosSTX Global Corp., Framestore Ltd., Lantern Entertainment, Lions Gate Entertainment Corp., Adobe, and Netflix Inc. are the major players in the post production market.
The VFX sub-segment of the technique acquired the maximum share of the global post production market in 2021.
The audio processing and movies are the major customers in the global post production market.
The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global post production market from 2021 to 2031 to determine the prevailing opportunities.
The rising demand for post-production services that can help content creators in producing high-quality and engaging material that stands out in a competitive digital world due to the increased use of digital media, such as social media and online video platforms is estimated to drive the adoption of post production.
Demand for post-production services is increasing across all geographies and linguistic groups as a result of the expansion of the global film and television industry. Therefore, post-production businesses have increased the scope of their offerings to serve more customers which is anticipated to boost the post production market in the upcoming years.
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