Potato Protein Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, Application ,: Global Opportunity Analysis and Industry Forecast, 2021-2027

The potato protein market size was valued at $388.3 million in 2019, and is projected to reach $683 million by 2027, growing at a CAGR of 6.5% from 2021 to 2027.

Potato protein is a high-quality and a rich source of digestible protein. It is extracted from the potato juice by means of precipitation and centrifugation. Potato protein contains on an average 70–76% crude protein, which has a rich amino acid profile, enabling improved digestibility. 

The need for food is growing rapidly as the world population is expected to reach approximately nine billion by 2050. This exponential growth of population is expected to create pressure on animal sources for obtaining proteins. However, this can be altered by changing the diet composition and allowing a larger part to be plant-based. Thus, this factor creates high potential for plant-based protein sources, such as potato protein. Furthermore, potato protein does not require any allergen labelling, as it is pure and vegan. With rise in health-conscious consumers across the globe, the demand for these products is gaining high traction. In addition, plant-based protein ingredients find their major application in food, beverage, and supplements, which boosts the global potato protein market growth. Furthermore, with growing number of people adopting veganism or cutting down meat consumption, the demand for potato protein is expected to increase considerably, thereby increase the potato protein market demand. The plant-based protein ingredients market has been traditionally dominated by soy proteins; however, potato protein is witnessing increased demand, as it is suitable for all forms of livestock and can be partially substituted in protein-rich feedstuffs.

However, potatoes have a low protein concentration as compared to other potential plant protein sources, which limits their use for commercial manufacturing, thereby hampering the growth of the global potato protein market share. Furthermore, the process of protein isolation requires further R&D, as the acid and thermal treatments are traditionally used methods, which occasionally lead to protein denaturation and reduced functionality. On the contrary, the demand for organic and clean-label food ingredients is gaining high traction among consumers worldwide. Manufacturers are focusing on developing food products using these plant-based ingredients to meet the rising demand of consumers. This growing popularity is expected to increase the demand for potato protein across various sectors, including bakery and confectionery and animal feed. Thus, all these factors collectively are projected to offer remunerative potato protein market opportunity for expansion during the forecast period. 

The outbreak of the COVID-19 pandemic has adversely affected the food and beverage industry; however, potato protein market has been witnessing significantly lower impact. People are restricted to stay at their homes to stop the spared of the coronavirus. In most of the countries, boundaries are closed, which directly affect the export & import of potato protein as well as manufacturing process. Moreover, the supply chain has slowed down, which has disrupted the whole market. Decrease in cases of coronavirus and introduction of in vaccines to treat COVID-19 are expected to favor further growth of the potato protein market.  

According to the potato protein market analysis, on the basis of application, the animal fed segment accounted for the around half of the global potato protein market share in 2019, and is expected to maintain this trend during the forecast period. Several manufactures have developed enriched potato protein and used as ingredients in various pet food and feed specialties applications. Owing to its digestible essential amino acid profile and low ash & mineral content, it is highly regarded in the formulation of young animal feed majorly suckling calves and piglets. For instance, the company Roquette Frères, one of the largest producers of plant-based ingredients, developed a potato protein product, TUBERMINE FV, which has application in pet food and feed specialties. Similarly, the brand Avebe introduced Solanic, a high-performance potato protein isolate, which provides a unique combination of superior functionality, high nutrition, and low allergenicity in animal nutrition. Collectively, growing demand for animal based food products including meat and milk is likely to increase potato protein market size during forecast period. 

According to the potato protein market trends, the global potato protein market segmented into type, application, and region. Depending on type, the market is classified into isolates, concentrates, and hydrolysates. The applications covered in the study include animal feed, bakery & confectionery, meat, supplements, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA. 

The key players in the potato protein market include Avebe, Kemin Industries, Inc., Royal Cosun, KMC Ingredients, Tereos, Roquette Frères, PEPEES Group, Agrana, Bioriginal Food & Science Corp., and Meelunie B.V.

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing pet supplement market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the potato protein industry.

  Potato Protein Market Report Highlights

Aspects	Details
By Type	Isolate Concentrate Hydrolyzed
By Application	Animal Feed Bakery & Confectionery Meat Supplements Others
By Region	North America  (U.S., Canada, Mexico) Europe  (Germany, France, UK, Poland, Netherland, Rest of Europe) Asia-Pacific  (China, India, Japan, Australia, Rest of Asia-Pacific) LAMEA  (Latin America, Middle East, Africa)
Key Market Players	AVEBE, KEMIN INDUSTRIES INC., MEELUNIE B.V., AGRANA, CO-OPERATIVE ROYAL COSUN U.A. (AVIKO B.V.), TEREOS SCA, PEPEES S.A., KMC INGREDIENTS, BIORIGINAL FOOD & SCIENCE CORP, ROQUETTE FRÈRES S.A.

Analyst Review

According to the CXO of leading companies, the potato protein market is expected to grow at a significant rate during the forecast period, owing to various factors such as increase in consumer preference for food products produced using plant-based ingredients and rise in allergenicity among consumers. Food allergy is a public health issue gaining worldwide attention; thus, food allergen labeling has gained international recognition. Potato protein, unlike other plant-based proteins, has minimal allergenicity and is vegan, which has boosted the demand for potato protein as an ingredient in several food products. In addition, potato protein is considered ideal for animal feed, due to its amino acid patterns, which makes it highly digestible. Thus, all these factors together have fueled the demand for potato protein across the globe, thereby augmenting the growth of the global market.

The CXOs further added that Asia-Pacific is projected to register a significant growth as compared to the saturated markets of Europe and North America, due to the presence of highest livestock population, which, in turn, impact the animal feed consumption. Furthermore, consumers are adopting veganism at a steady rate, which is regarded to generate lucrative opportunities for plant-based food alternatives over animal-based ingredients.

However, availability of multiple plant-based proteins such as legumes and vegetables limit the adoption of potato protein, which restrains the market growth. In addition, the cost of potato protein is relatively high, which potentially hinders in the expansion of the market. 

Author Name(s) : Anil Kamble | Roshan Deshmukh

Related Tags

• Protein Supplements
• Protein Foods
• Alternative Proteins
• Plant Based
• Weight Management Foods
• Wellness Foods
• Free From Foods
• Immunity Boosting Food
• Protein Ingredients
• Plant Proteins