Pro-diet Bar Market Size, Share, Competitive Landscape and Trend Analysis Report, by FLAVOR, by RAW MATERIAL and, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

Pro-diet bars are protein bars that contain high proportion of protein. Health and wellness market are witnessing high demand for these bars, owing to increase in awareness towards health & wellness among consumers. A wide range of nutrition bars are available to cater to the increasing consumer needs, among which pro-diet bar is one of the highly demanded nutrition bars. Pro-diet bars have increased acceptance among the consumers driven by its nutritional attributes. It has less carbohydrates, vitamins, and minerals, but high protein content, which serves best for consumers who are on protein diet, sportspersons, and gym enthusiasts.

Change in consumer perception towards high nutritional foods is one of the key drivers of the pro-diet bar market. Rise in number of people going for sports activities, exercise, and gyms has led to increase in consumption of convenience foods after workouts, which is further fuels the demand for pro-diet bars. However, high levels of sugar in protein bars increase the risk of obesity, diabetes, and heart disease. Sugar alcohols in protein bar may cause bloating, diarrhea, and flatulence. These health issues hamper the market growth. Development of health & wellness industry in Asia-Pacific region is expected to provide new opportunity for the market players.

The global pro-diet bar market is segmented on the basis of raw material, sweetener, flavor, and geography. Based on raw material, the market is categorized into whey isolate, soya, pea flour, milk isolate, casein, soy crisps, and others. By sweetener, it is divided into sorbitol, fructose, dextrose, and others. In terms of flavor, it is classified into chocolate, coconut, vanilla, strawberry, lemon, mint, and others. As per distribution channel, it is segmented into retail stores, supermarkets, and e-retailers. The report analyzes the market trends in different geographies, which include North America, Europe, Asia-Pacific, and LAMEA.

Key Benefits

• The report provides an in-depth analysis of the current trends, drivers, and dynamics of the global pro-diet bar market to elucidate the prevailing opportunities and potential investment pockets.
• It offers qualitative trends and quantitative analysis for the period to assist stakeholders to understand the market scenario.
• In-depth analysis of the key segments demonstrates the raw material of pro-diet bar.
• Competitive intelligence of the industry highlights the business practices followed by key players across geographies as well as the prevailing market opportunities.
• The key players in the market are profiled along with their strategies and developments to understand the competitive outlook of the industry.

  Pro-diet Bar Market Report Highlights

Aspects	Details
By FLAVOR	CHOCOLATE COCONUT VANILLA STRAWBERRY LEMON MINT OTHERS
By RAW MATERIAL	WHEY ISOLATE SOYA PEA FLOUR MILK ISOLATE CASEIN SOY CRISPS OTHERS
By Distribution Channel	SUPERMARKET AND HYPERMARKET CONVENIENCE STORE SPECIALTY STORE E-RETAILERS
By Geography	NORTH AMERICA US CANADA MEXICO EUROPE GERMANY FRANCE UK ITALY REST OF EUROPE ASIA-PACIFIC CHINA JAPAN INDIA AUSTRALIA KOREA REST OF ASIA-PACIFIC LAMEA BRAZIL SAUDI ARABIA SOUTH AFRICA REST OF LAMEA
Key Market Players	KELLOGGS, GENERAL MILLS, NATURELL, ATKINS NUTRITIONALS, INC., NESTLE (POWERBAR), NUTRISYSTEM, COCA-COLA (ODWALLA), PROMAX NUTRITION, XTERRA NUTRITION, MARS, INCORPORATED