Probiotic Drinks Market Research, 2031
The global probiotic drinks market was valued at $11,047.40 million in 2020, and is projected to reach $23,405.70 million by 2031, growing at a CAGR of 6.6% from 2022 to 2031.
Probiotics are bacteria that provide health benefits when consumed. Ingested bacteria that are related to human and animal health benefits are referred to as probiotics. Probiotic drinks are typically dairy-based beverages with a milky texture. They are consumed to aid digestion. Addition of probiotics to whey improves its characteristics and benefits significantly. Inclusion of flavors improves sensory properties of drinks while also increasing its shelf life. These factors drive demand for probiotic drinks in the market.
The probiotic drinks market has witnessed significant growth, owing to increase in number of health-conscious consumers increasingly focusing on intestine health and overall immunity. Furthermore, key players in the market are trying to consolidate their position by introducing high-quality products and establishing partnerships with well-known local nutraceutical brands, which is expected to drive the growth during the probiotic drinks market forecast period.
Probiotics are necessary for gut health. Probiotic beverages are a delicious way to keep stomach in good shape. Dairy-based probiotics are available in a variety of forms. Non-dairy supplements are required for lactose intolerance, vegetarianism, and excessive cholesterol. Probiotics have recently created from a number of fruits and vegetables. Fruits and vegetables are high in vital nutrients, making them an ideal matrix for making probiotic drinks with maximum health advantages.
Consumers have now become more aware of the product and comprehending its value for gut health. Furthermore, rise in health awareness among customers, particularly among young consumers, have led to global demand for the product. Furthermore, the availability of ready-to-drink items for use on the go has led to the probiotic drinks market growth.
Probiotic drinks aid in maintenance of a healthy stomach bacterial balance, which has a range of health benefits, including improved digestion, immunological function, and weight loss. These drinks promote bowel movement and nutrient absorption when consumed on a regular basis. Furthermore, these beverages boost mental health as various studies have shown that gut health is linked to mood and mental health. As a result, the substance aids in reduction of depression, anxiety, OCD, and autism. The products may also help to strengthen the immune system by encouraging creation of natural antibodies in the human body.
The probiotic drinks market is segmented on the basis of type, flavor, sales channel, and region. On the basis of type, the market is categorized into dairy-based probiotic drinks and plant-based probiotic drinks. By flavor, it is segregated into regular, berry, tropical, and others. Depending on sales channel, it is fragmented into hypermarkets/supermarkets, convenience stores, online retail, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, the Netherlands, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, India, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, the UAE, and rest of LAMEA).
The dairy-based probiotic drinks segment held a major share of the global probiotic drinks market in 2020, and this trend is projected to continue during the forecast period. Probiotic drinks are generally made from fermented milk and other dairy products such as yogurt, which makes it significant segment of the global probiotic drinks market.
The top leader that holds significant share in the global probiotic drinks market such as Yakult Honsha Co., Ltd. and Denone SA sales and distributes dairy based probiotic drinks in huge quantity makes it prominent segment in the market. For instance, Yakult Honsha Co., Ltd. sells around 40 million bottles of probiotic drinks per day across the globe.
On the basis of flavor, the regular flavored probiotic drink segment was valued at $ 6,988.8 million in 2020, and is expected to reach $ 14,510.4 million by 2031 at a CAGR of 6.4%. Health-conscious people are significant users of probiotic drinks. These consumers are more focused on quality of products rather than flavor or taste of products. Moreover, probiotic drinks are made by fermented milk or yogurt by further adding live Lactobacillus casei Shirota bacteria in the product. In addition, probiotic drinks are considered as ready-to drink or on the go drinks that are widely available in the form of shots. Regular probiotic drinks segment driving the expansion of the probiotic drinks market size globally.
On the basis of sales channel, the online retail segment was valued at $ 2,618.8 million in 2021, and is expected to reach $ 6,002.8 million by 2031 at a CAGR of 7.4%.
Increase in use of e-commerce portals in developing regions as well as an increase in number of deals or discounts offered by these sites encourage end users, such as home consumers and health institutions, to buy probiotic drinks through these platforms. Furthermore, e-commerce platforms have expanded customer reach, resulting in it becoming a major source of revenue for many businesses. Furthermore, owing to rapid increase of internet-enabled mobile user bases in emerging nations, the e-commerce segment is expected to expand in the future.
Asia-Pacific has been dominating the probiotic drinks market share, and is expected to sustain its dominance during the forecast period. This is mainly attributed to the fact that probiotic drink was first invented in Japan in 1930, and it has gained huge popularity among Asian consumers. Both online and offline demand for probiotic drinks is growing, which has also promoted growth of the regional market. The most promising growth rate in this course is expected to come from Asia-Pacific. The strong growth of the regional market is attributed to rapid development of the health and wellness industry in the region.
Key players operating in the global probiotic drinks industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players profiled in this report include GCMMF (AMUL), Fonterra Co-operative Group Ltd, Yakult Honsha Co., Ltd., Denone SA, Bio-K+, Lifeway Foods, Inc., Chobani, LLC, NextFoods, Inc., PepsiCo Inc, and Harmless Harvest.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the probiotic drinks market analysis from 2020 to 2031 to identify the prevailing probiotic drinks market opportunities.
- The market research is offered along with information related to key probiotic drinks market trends, drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the probiotic drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global probiotic drinks market demand trends, key players, market segments, application areas, and market growth strategies.
Probiotic Drinks Market Report Highlights
| Aspects | Details |
 By Type |
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 By Flavor |
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 By Sales Channel |
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 By Region |
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 Key Market Players | Harmless Harvest, NextFoods, Inc., Fonterra Co-operative Group Ltd, Yakult Honsha Co., Ltd., Lifeway Foods, Inc., Chobani, LLC, GCMMF (AMUL), Denone SA, PepsiCo Inc |
Analyst Review
Awareness among consumers of health and wellness continues to increase, forcing manufacturers to focus on continuous product innovation with healthy and sustainable ingredients to gain a considerable market share. Increase in gut health issues, indigestion, and intestinal health problems fuel demand for probiotic drinks. Probiotic drink manufacturers also focused on research and development to offer high quality products along with various flavors.
Another important factor that fuels the global demand for probiotic drinks is increasing public awareness regarding preventive healthcare and rise in importance of dietary supplements and functional food products. Healthy lifestyle also propels the market growth. Plant-based probiotic drinks along with various flavor profiles also propel the market growth. In addition, in developing economies, consumers are becoming more aware of health and wellness like never before, which also contributes toward growth of the market.
In view of the recent COVID-19 outbreak, a paradigm change toward preventive health management methods is driving the probiotic drinks market, which is fueled by rise in healthcare expenses and increase in burden of diseases such as COVID-19. Probiotic drinks are a type of functional beverages that can help to improve gut health by balancing intestine and raising immunity, which is expected to drive growth of the global probiotic drinks market.
Probiotic drinks market is segmented into type, flavor, sales channel, and region.
2022-2031 is the forecast period for probiotic drinks market report
Probiotic drinks market is expected to register CAGR of 6.6% over the forecast period.
The probiotic drinks market size was valued at $ 11,047.4 million in 2020.
Asia Pacific region is the largest market for probiotic drinks.
India, China, South Korea, and France are lucrative markets for probiotic drinks, growing at a CAGR of 8.6%, 7.4%, 7.9%, and 7.7%, respectively, during the forecast period.
Yakult Honsha Co., Ltd., Fonterra Co-operative Group Ltd, Denone SA, Lifeway Foods, Inc. are the top companies in the probiotic drinks market.
Health advantages of probiotic drinks have been essential in boosting market expansion during the COVID-19 pandemic. A paradigm changes toward preventative health management methods propels the probiotic drinks market, which is fueled by rising healthcare expenses and rise in burden of diseases such as COVID-19. Probiotic drinks are a type of functional beverages that can help to improve gut health by balancing the intestine, thereby raising immunity.
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