Road marking materials are used on roadways and pathways to convey guidance and information to pedestrians and drivers. Uniformity in markings is standardized to avoid driveway confusion and enhance road safety. In addition, technological advancements such as retro reflectivity, marking longevity, and low installation cost are deployed to increase the scope of market potential for road marking materials.
Rapid industrialization coupled with expansion in production capacity has fueled the demand for road marking materials. Paint based marking has witnessed the major growth owing to its widespread applications in roadways. In addition, low cost of paint is also expected to drive this market during the forecast period. Epoxy paints under paint based marking have gained major traction in recent years owing to their excellent adhesive features coupled with low dirt pick up rate. Furthermore, increase in government safety standards have increased its application in roadways and airways where airport marking is expected to generate growth opportunities owing to increase in application of paint based and performance based markings such as polyurethane and thermoplastics respectively. The life expectancy associated with road marking materials has hindered the growth of the market owing to increase in maintenance cost. However, technological advancements such as intelligent road marking systems are expected to drive the market.
Increase in roadway safety standards and government regulations have increased the market demand in North America and Europe. In addition, skid resistant technologies have emerged as potential market drivers in these regions. Furthermore, rapid industrialization is expected to boost the market demand in emerging economies such as China, India, and Japan.
The report on the global road marking materials market is segmented based on type, application, and geography. Based on type, the report includes paint based and performance based materials. The paint-based material is further segmented into epoxy-based paint, polyurethane based paint, water based paint, and solvent based paint. Thermoplastics and cold plastics are included under performance based marking materials. Based on application, it includes road marking, factory marking, car park marking, antiskid marking, airport markings, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Top market players in the global road marking materials include Sherwin Williams Company, Geveko Marking, Aximum SA, Kelly Bros Erinline, Swarco Limburger Lackfabric GmbH, Ozark Materials LLC, Ennis Flint, Roadmarking Industry Association of Australia, Evonik Industries, and Automack Technologies.
Key Benefits for Stakeholders
- This report entails the detailed quantitative analysis of current market and estimations that assist in identifying the prevailing market opportunities to capitalize on the global road marking materials market.
- In-depth coverage of the market including drivers, restraints, and opportunities helps professionals to better understand the market behavior.
- Detailed study of the strategies of key leaders, partnerships, and acquisitions in the market is provided.
- Porters Five Forces analysis examines the competitive structure of the market and assists strategists in better decision-making.
- Pinpoint analysis of geographical segments helps to identify opportunities for growth within the market.
Road Marking Materials Market Report Highlights
| Aspects | Details |
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 By Type |
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 Key Market Players | Ozark Materials LL, Sherwin Williams Company, Evonik Industries, Automack Technologies., Geveko Marking, Aximum SA, Swarco Limburger Lackfabric GmbH, Ennis Flint, Roadmarking Industry Association of Australia, Kelly Bros Erinline |
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