The global stand mixer market size was valued at $1.8 billion in 2020, and is projected reach $2.9 billion by 2030, registering a CAGR of 4.7% from 2021 to 2030. The tilt head segment led in terms of stand mixer market share in 2020 while the bowl lift mixer is predicted to grow with the highest CAGR.
Stand mixers are kitchen appliances that are used for mixing food, dough, and batters. They can also be used for shredding, mashing, and tossing. Stand mixers consist of a stand and a head, where the head contains the mixing mechanism to which various types of mixing apparatuses can be attached. The two types of stand mixers are tilt head and bowl lift stand mixers. Tilt head stand mixers have swivels attaching the head to the stand and the head can be tilted back for adding ingredients or changing the mixing apparatus. In a bowl lift mixer, the head is stationery but the stand has two arms attached to the sides, which hold the mixing bowl and can be moved up and down.
Manufacturers of stand mixers are adding many new features in their products which are improving the functionalities of the mixers. This is leading to a greater proliferation of the market. Addition of new features and functions in products is becoming a common practice in order to provide customers additional value and to stand out from the competition. Many companies that are manufacturing stand mixers are using various types of techniques to make their mixers stand out. For example, Kenwood is a company that is incorporating various different features in their stand mixers. Their Titanium Chef Patissier XL is a model that has a digital touch screen control, a built in weighing scale, and a bowl warmer function. They also partnered with a company called Drop in order to include a feature that lets the consumer see the weight of their ingredients using an app on their phones. Rapid innovation providing consumer ease is likely to drive market expansion in upcoming years.
Segment review
The global stand mixer market is segmented on the basis of type, end user, distribution channel, and region. Based on type, the global market is bifurcated into tilt head mixers and bowl lift mixers. Based on end user the global market is bifurcated into residential and commercial. Based on distribution channel the global market is studied across hypermarket/supermarket, specialty stores, and online channels. The global stand mixer market is also studied across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of type, stand mixers are divided into tilt head and bowl lift stand mixers. Tilt head stand mixers are more commonly used stand mixers and are generally used for household purposes, while bowl lift stand mixers are for much heavier applications, so they are mostly for commercial purposes.
By Type
Bowl lift segment would exhibit the highest CAGR of 5.3% during 2021-2030.
By end user, the stand mixer market is divided into residential and commercial stand mixers. Residential stand mixers are used for regular day to day mixing application and occasional baking by home owners, while commercial stand mixers are used by professional chefs and cooks in restaurants, hotels, cafes, and other similar establishments.
By End User
Commercial segment would exhibit the highest CAGR of 5.4% during 2021-2030.
By distribution channel, the stand mixer market is divided into hypermarket/supermarket, specialty stores, and online channels. Most people purchase their stand mixers from a hypermarket/supermarket as it is the most convenient place for purchasing a mixer. The sales via online channels id predicted to grow in the future.
By Distribution Channel
Online Channels segment would exhibit the highest CAGR of 5.6% during 2021-2030.
The report focuses on the stand mixer market growth prospects, restraints, and opportunities of the global stand mixer market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the stand mixer market.
By Region
Asia-Pacific region would exhibit the highest CAGR of 6.9% during 2021-2030.
Some of the major players profiled for in the stand mixer market analysis include Bosch, Breville Group Limited, De’ Longhi Appliances S.r.l., Electrolux, Koninklijke Philips N.V., Newell Brands, Panasonic, SMEG S.p.A., Whirlpool corporation, and Wonderchef Home Appliances Pvt. Ltd. Other prominent players analyzed in the report are Hobart, Hamilton Beach, Cuisinart, Conair Corporation, Spar Mixers, and Sencor.
Covid-19 Impact Analysis
- Stand mixer industry was slightly positively impacted by the pandemic owing to people staying and cooking for themselves at home.
- Rise in hobby baking and cooking coupled with creating new kinds of recipes at home helped increase the sales of stand mixers as it makes the process of cooking easier.
- Product innovation, addition of new functionalities and features and increase in sustainability of stand mixers are being focused on by the engaged stakeholders after the pandemic.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging stand mixer market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing stand mixer market opportunities in the market.
- The stand mixer market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Stand Mixer Market Report Highlights
| Aspects | Details |
 By Type |
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 By END USER |
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 By DISTRIBUTION CHANNEL |
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 By Region |
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 Key Market Players | NEWELL BRANDS, BOSCH, SMEG S.P.A., KONINKLIJKE PHILIPS N.V., PANASONIC CORPORATION, WONDERCHEF HOME APPLIANCES PVT. LTD., ELECTROLUX AB, WHIRLPOOL CORPORATION, DE’ LONGHI APPLIANCES S.R.L., BREVILLE GROUP LIMITED |
Analyst Review
The past few years have seen a rapid increase in the adoption and sales of stand mixers. This can be attributed to an increase in hobbies like baking and cooking,. Also, increasing standards of living, increasing disposable incomes and extensive advertisements and marketing these kinds of products in the developing countries is leading to further proliferation of the market.
Stand mixers were invented in the 1910’s by Herbert Johnston, a founder and engineer of Hobart company. KitchenAid is one of the largest and most popular stand mixer companies in the world, and it is owned by Whirlpool. There are two types of stand mixers available in the market, which are tilt head and bowl lift stand mixers. Tilt head mixers are more commonly used for residential uses, while bowl lift mixers are more commonly used for commercial establishments.
The use of stand mixers is becoming increasingly common, so manufacturers are adding new features and developing innovative ideas that can help them stand apart from competition. Many local players in developing countries are also entering into the market and creating a local presence. This is leading to the creation of better stand mixers, which provide more value to the customers. With entering of regional players in the market the global market is likely to witness decrease in consolidation level.
The total market value of the stand mixer market is projected to reach $2.9 billion by the end of 2030.
The stand mixer market is projected to grow with a CAGR of 4.7% during the forecast period.
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The forecast period for the stand mixer market report is 2021-2030.
Some of the major players operating in the stand mixer market are Bosch, Breville Group Limited, De’ Longhi Appliances S.r.l., Electrolux, Koninklijke Philips N.V., Newell Brands, and Panasonic.
The stand mixer market is segmented on the basis of type, end user, distribution channel, and region.
By Region, which segment will dominate the market by the end of 2030?
The post COVID-19 impact scenario of the stand mixer market is positive owing to expansion of hospitality industry in upcoming years.
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