Theme Park Vacation Market Outlook - 2026
The global theme park vacation market size was valued at $47.2 billion in 2018, and is estimated to reach $74.7 billion by 2026 with a CAGR of 6.0%. Theme park is an outdoor attraction comprising rides, shows, restaurants, retail shops, architecture rides, costumed personnel and landscape. Theme park is an example of highly developed, capital-intensive, user-oriented recreational environments. Moreover, it is designed considering a group of themes or a central theme, and charges a pay-one-price admission fee to a visitor.
Furthermore, theme parks include virtual environments and simulators. Engaged stakeholders in the industry are continuously innovating in to provide better consumer experience and to prolong the consumer stay.
Continuous innovations and redesigning of rides not only enhance the competitive advantage but also improves footfall in themes parks. In addition, the introduction of artificial intelligence plays a vital role in the operating and functioning of theme parks. However, negative environmental effects caused due to theme parks such as air, water, & noise pollution, vehicular & pedestrian congestion, and land use incompatibility are expected to significantly hamper the growth of the global theme park vacation market.
The global theme park vacation market is segmented into type, age group, traveler type, sales channel, and region. By type, the market is categorized into water park, children’s play park, adventure park, and others. Depending on age group, it is classified into baby boomers, generation X, millennials, and generation Z. On the basis of traveler type, it is bifurcated into solo and group. As per sales channel, it is segregated into online and direct. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, ASEAN, India, and rest of Asia-pacific), and LAMEA (Latin America, the Middle East, and Africa).
By Type
Adventure Park segments dominates the global Theme Park Vacation market and is expected to retain its dominance throughout the forecast period.
On the basis of type, the adventure park segment led in terms of theme park vacation market in 2018, and is expected to retain its dominance during the forecast period. This is attributed to increase in arrangement of school and college trips to adventure parks, as they function as edutainment.
By Age Group
Millennials segment is projected to grow with fastest CAGR during the forecast period
On the basis of age group, the millennials segment led the theme park vacation market in 2018. This is attributed to the fact that millennials visit theme parks frequently for relaxation and entertainment, as they are mostly attracted by ambience of theme parks.
By Traveler Type
Group segment is projected to grow with fastest CAGR during the forecast period
By traveler type, the group segment leads the theme park vacation market, as consumers enjoy visiting parks in groups. In addition, visiting in groups provides enhanced experience and encourages visitors for longer stays in theme parks.
By Sales Channel
Online channel segment is projected to grow with fastest CAGR during the forecast period
Depending on sales channel, the direct segment was the major shareholder in 2018, as consumers prefer to purchase tickets directly from ticket counters. Moreover, offices of theme parks are situated in cities for the convenience of consumers to purchase tickets easily.
By Region
North America dominates the Global Theme Park Vacation market and is expected to grow with a CAGR of 4.6% during the forecast period
The key players operating in the theme park vacation industry include Walt Disney Attraction, Merlin Entertainment Group, Universal Parks and Resorts, Oct Parks China, Fantawild, Chimelong Group, Six Flags Inc., Cedar Fair Entertainment Company, Seaworld Parks & Entertainment, and Parques Reunidos.
Other key players studied during the analysis are LOTTE World, Nagashima Spa Land, Everland Gyeonggi-Do, Ocean Park, Europe Park, De Eftling, and Tivoli Gardens.
Key Benefits for Theme Park Vacation Market:
- This report provides a quantitative analysis of the theme park vacation market segments, current trends, estimations, and dynamics of the theme park vacation market analysis from 2018 to 2026 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped on the basis of their theme park vacation market share.
- Global theme park vacation market forecast is offered along with information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the theme park vacation market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the theme park vacation market players.
- The report includes the analysis of the regional as well as global theme park vacation market trends, key players, market segments, application areas, and theme park vacation market growth strategies.
Theme Park Vacation Market Report Highlights
| Aspects | Details |
 By Type |
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 By Age Group |
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 By Traveler Type |
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 By Sales Channel |
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 By Region |
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 Key Market Players | Six Flags Inc., Parques Reunidos, Merlin Entertainment Group, Oct Parks China, Cedar Fair Entertainment Company, Fantawild, Universal Parks and Resorts, Seaworld Parks & Entertainment, Walt Disney Attraction, Chimelong Group |
Analyst Review
The global theme park vacation market has witnessed robust growth over the past few years, owing to introduction of innovative themed attractions such as lucrative rides, water parks, architecture, shows, landscape, food service, and retail shops. The ability to innovate and deploy globally competitive technologies such as artificial intelligence and IoT acts as the key driver of the global theme park vacation market.
Theme park vacation have evolved according to customer preferences. Theme parks are introducing cultural, historical, technological, mythological, and other contemporary themes to meet the latest entertainment needs. In addition, culture, mythology, and edutainment not only attract the youngsters but also the baby boomers. Innovative ideas such as AR & VR technologies, immersive environments, and inclusion of attractive themes are expected to create remunerative opportunities for the expansion of theme park market in the upcoming years.
The forecast period of Theme Park Vacation market report is from 2019 to 2026.
The Theme Park Vacation market was valued at $49.7 billion in 2019
The report covers detailed profiling of key companies operating in the market including Walt Disney Attraction, Merlin Entertainment Group, Universal Parks and Resorts, Oct Parks China, Fantawild, Chimelong Group, Six Flags Inc., among others
Top companies holding significant market share are Walt Disney Attraction, Merlin Entertainment Group, Universal Parks and Resorts, Oct Parks China, Fantawild, etc
Children’s Play Park segments of the report is expected to growth at a healthy CAGR during the forecast period
Millennials age group segment is the most influencing segments of Theme Park Vacation market
"Continuous innovation and redesign not only enhances the competitive advantage but also it improves process like managing queues. The trends theme park will see in the future is extensive use of technology to create immersive experience."
Adventure Park segment holds maximum revenue share in Theme Park Vacation market in 2019.
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