Toothpaste Tablet Market Overview, 2030
The global toothpaste tablet market was valued at $45.6 million in 2020, and is projected to reach $90.3 million by 2030, registering a CAGR of 7.3% from 2021 to 2030. Toothpaste tablet is a toothpaste formula, which is made without water and pressed into a pill-like form in a similar manner to medicine. The tablet needs to be kept in the mouth and chewed until it breaks down into a paste, and subsequently needs to be brushed. Moreover, toothpaste tablets are available in different flavors such as vanilla, cinnamon, tea tree oil, mint, and berry. It is gaining high traction as a zero-waste oral care product exhibiting multiple oral health benefits.
The growth of the global toothpaste tablet market demand is driven by rise in number of environment-conscious consumers focusing toward adopting ecofriendly products. Furthermore, the distribution of toothpaste tablet majorly through online portal has considerably boosted its sale, thereby propelling the global toothpaste tablets market growth.
The global toothpaste tablet market is segmented into product type, flavor type, packaging type, distribution channel, price point, and region. By product type, the market is bifurcated into fluoride and fluoride-free.
Depending on flavor type, it is categorized into mint, tea tree oil, and others. On the basis of packaging type, it is segregated into bottle, pouches, can, and others. As per distribution channel, it is differentiated into supermarket, e-commerce, retail store, and others. As per price point, it is classified into mass and premium Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
On the basis of product type, the fluoride-free segment garnered the highest toothpaste tablet market share in 2020. The preference toward fluoride-free toothpaste tablets is increasing significantly. This is majorly attributed to rise in concern over the volume of fluoride they are already exposed to, as most municipal water supply is treated with fluoride. Thus, the belief among consumers that the quantity of the mineral they consume from water is optimal for their health boosts the demand for fluoride-free toothpaste tablets. and is expected to maintain its dominance during the toothpaste tablet forecast period. However, fluoride segment is expected to grow at the fastest rate during the forecast period.
By Product Type
The Fluoride-free segment dominates the Global Toothpaste Tablet market and is expected to retain its dominance throughout the forecast period.
Depending on flavor type, the mint segment dominated the global toothpaste tablet market in 2020. This is attributed to easy availability of mint-flavored toothpaste tablet through various sales channels, including supermarket and online stores. However, the tea tree oil segment is projected to grow at a notable rate during the forecast period.
By Flavor Type
The Mint segment dominates the Global Toothpaste Tablet market and is expected to retain its dominance throughout the forecast period.
By packaging type, the pouch segment exhibited the highest growth in 2020. This is attributed to the fact that pouches occupy lesser space in transportation vehicles, owing to the factors such as lightweight and compactness, which help in reducing the cost related to transportation. Moreover, availability of diversified closure options in pouches such as zipper, spout, and tear notch aid in easy opening and closing of the packaging, which further augments the their demand, thus propelling the toothpaste tablet market growth. However, the others segment by packaging type is projected to lead during the forecast period.
By Packaging Type
The Pouch segment led the Global Toothpaste Tablet market and is expected to lead throughout the forecast period.
As per distribution channel, the e-commerce segment registered the highest toothpaste tablet market share in 2020, owing to easy accessibility, heavy discounts & offers on dental products provided by these online platforms. However, the supermarket segment is expected to witness a significant growth during the forecast period.
By Distribution Channel
The E Commerce segment dominates the Global Toothpaste Tablet market and is expected to retain its dominance throughout the forecast period.
According to price point, the premium segment dominated the global toothpaste tablet market share in 2020. This is attributed to the fact that the practice of premium pricing keeps the price of one of the products or service high to encourage favorable perceptions among buyers, based solely on the price. However, the mass segment is projected to grow at a notable rate during the toothpaste tablet market forecast period.
By Price Point
The Premium segment led the Global Toothpaste Tablet market and is expected to lead throughout the forecast period.
Region wise, North America accounted for the highest toothpaste tablets market share in 2020, due to rise in number of environment-conscious consumers opting for zero-waste products, including toothpaste tablets. However, LAMEA is anticipated to grow at the fastest rate during the forecast year.
By Region
The North America region accounted for the largest share in the Global Toothpaste Tablet market and is expected to retain its dominance throughout the forecast period.
Covid-19 Impact Analysis
- The COVID-19 has drastically affected the retail industry globally.
- During the COVID-19 outbreak, disruptions have been observed both in supply side as well as demand side in the toothpaste tablet market.
- On the contrary, the toothpaste tablet market is experiencing a stable growth after 2020, as the economy is now steadily moving into recovery phase.
Key players operating in the global toothpaste tablet market focus on prominent strategies product launch and collaboration to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global toothpaste tablet industry include Archtek Inc., Bite Toothpaste Bits, Colgate-Palmolive, CosmoLab, DENTTABS, Georganics, Lush, PÄRLA Toothpaste Tabs, Pure Earth Essentials, and the Humble Co.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current toothpaste tablet market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.
- The key countries in four major regions have been mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the toothpaste tablet market size and segmentation assist to determine the prevailing toothpaste tablet market opportunity.
- Major countries in each region have been mapped according to their revenue contribution to the global industry.
- Toothpaste tablet market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes regional as well as global toothpaste tablet market analysis, key players, market segments, and growth strategies.
Key Market Segments
By Product Type
- Fluoride
- Fluoride-free
By Flavor Type
- Mint
- Tea Tree Oil
- Others
By Packaging Type
- Bottle
- Pouch
- Can
- Others
By Distribution Channel
- Supermarket
- E-commerce
- Retail Store
- Others
By Price Point
- Mass
- Premium
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Toothpaste tablet Market Report Highlights
| Aspects | Details |
 By Product Type |
|
 By Flavor Type |
|
 By Packaging Type |
|
 By Distribution Channel |
|
 By Price Point |
|
 By Region |
|
 Key Market Players | COSMOLAB, PURE EARTH ESSENTIALS, COLGATE-PALMOLIVE COMPANY, GEORGANICS, LUSH, BITE TOOTHPASTE BITS, PÄRLA TOOTHPASTE TABS, DENTTABS, THE HUMBLE CO., ARCHTEK INC. |
Analyst Review
The global toothpaste tablet market is witnessing significant growth over the years, and is expected to grow at a steady pace during the forecast period. This is attributable to rise in concern among consumers for oral hygiene across the globe who are increasingly willing to spend on oral care products, including toothpaste tablets.
Key market players operating in the global toothpaste tablet market have adopted developmental strategies such as product launch and collaboration to fuel the demand for toothpaste tablet globally. In addition, they have emphasized on continuous innovations in their products such as zero-waste packaging and introduction of different flavors & types of toothpaste tablets to maintain a strong foothold in the market.
Rise in number of environment-conscious consumers opting for biodegradable packaging and rapid growth of online platform are to anticipated to offer immense opportunity for the growth of the toothpaste tablet market during the forecast period.
The global toothpaste tablet market is projected to reach $90.3 million by 2030.
The global toothpaste tablet market is projected register a CAGR of 7.3% from 2021 to 2030.
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Some of the major players in the toothpaste tablet industry include Archtek Inc., Bite Toothpaste Bits, Colgate-Palmolive, CosmoLab, DENTTABS, Georganics, Lush, PÄRLA Toothpaste Tabs, Pure Earth Essentials, and the Humble Co.
The global toothpaste tablet market is segmented into product type, flavor type, packaging type, distribution channel, price point, and region.
2020 was considered as a base year in the toothpaste tablet market report.
The increasing consumer inclination towards zero-waste toothpaste tablet is likely to boost the growth of the overall market during the forecast period.
North America accounted for the highest toothpaste tablets market share in 2020
The growth of the global toothpaste tablet market is driven by rise in number of environment-conscious consumers focusing toward adopting eco-friendly products.
In 2021, the toothpaste tablet market is experiencing a stable growth after 2020, as the economy is now steadily moving into recovery phase.
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