After-sales support and customer ratings & feedback are expected to drive the demand for specific brands in the U.S. book light market. As per authentic user feedback, Glocusent's commitment to customer satisfaction extends far beyond the standard. Instead of the industry-standard 18 months, their after-sales support typically spans a remarkable 36 months. This level of enduring commitment has led consumers to regard Glocusent as the leading brand in terms of after-sales service among all book light manufacturers.
The U.S. book light market size was valued at $112.5 million in 2021, and is projected to reach $288.1 million by 2031, registering a CAGR of 8.9%, from 2022 to 2031.
Book light, also referred to as reading light, is a specially designed portable device that provides illumination to the book readers in a low or dim-light environment, hence protecting their eyes from straining. The U.S. book light market is expected to witness a considerable growth during the forecast period owing to various factors such as increase in demand for reading books, surge in penetration of online retail platforms, presence of high number of bibliophiles, rise in consumer expenditure on books, and growth in consumer awareness of benefits of using book light. According to the survey conducted by Myvision.org, about 93% of Americans read a book in 2022. On average, one American read 5 books in 2022. Around 16.7% of book readers in the U.S. read over 20 books in 2022.
Furthermore, U.S. witnessed a significant growth in the penetration of various online retail channels in the past decade. The rapid growth of online retailers such as Amazon, Walmart, and eBay has significantly contributed to the growth of the book light market. The rise in focus of the book light manufacturers to increase their digital presence in U.S. is expected to play a crucial role in the growth of the U.S. book light market during the forecast period. Amazon is the leading seller of book lights in the U.S. Moreover, Amazon has gained a significant popularity among the U.S. population as a retailer. It is estimated that there are around 310 million active users of Amazon globally. The U.S. alone accounts for over 230 million active users.
According to “the 2021 Amazon Consumer Behavior Report”, around 62% of consumers start their search for new products on Amazon, while around 71% of consumers prefer Amazon when they are ready to buy a product in the U.S. Reviews and ratings have successfully gained confidence among the U.S. consumers. According to the Amazon Consumer Behavior Report 2021, around 73.5% of the customers check reviews on Amazon.com, prior to making a purchase. Furthermore, around 75.9% of the customers check prices on Amazon before making a purchase. Other major online retailers include Walmart, Target, and eBay in the U.S.
Therefore, the e-commerce and online retail platforms are expected to be the major drivers of the U.S. book light market in the forthcoming years. However, the proliferation of digital technologies, increased penetration of internet, and increased adoption of smartphones & tablets are the major factors that have boosted the adoption of the online shopping platforms in the U.S. According to the World Bank, around 72% of the U.S. population had access to the internet in 2010, which significantly increased to 91% in 2020. Hence, the e-commerce platforms are anticipated to further fuel the sales of the book lights during the forecast period.
The number of domestic and international vendors has led to a highly fragmented market for book light in the U.S., which makes the market competitive. Therefore, to enhance their position in the market and increase their market share, the major companies have placed a strong emphasis on new product launches. For instance, Glocusent introduced a new Mini Clip-on Light in November 2021. This reading lamp is primarily promoted for use in knitting & reading and has three color temperatures & three brightness levels. With the help of these new launches, Glocusent was able to broaden and improve its product line. In addition, the introduction of new book lighting with any novel and unique function or design may attract customers and offer lucrative growth opportunities to the market players during the forecast period.
The vast range and abundance of brands in the U.S. book light market are two key elements that are anticipated to increase book light sales in the U.S. Customers can choose from a wide variety of options, including neck lights, clip lights, bookmark lights, rechargeable book lights, and battery-operated book lights. In addition, clients profit from the market's intense competitiveness as book light products are offered at low or competitive costs. To attract more customers, manufacturers are also working to introduce innovative book light, which encourages them to engage in R&D efforts. Therefore, the availability of a wide range of products with distinctive and new characteristics contributes to the U.S. book light market growth.
However, the rapidly growing penetration of audiobooks is a major threat to the U.S. book light market demand. The popularity of audiobooks among American book readers is growing rapidly, which could represent a serious threat to the expansion of the country's book light industry during the forecast period. This is due to the increase in access to digital technology and growth in awareness of audiobooks' advantages, such as multitasking and mobile listening.
The U.S. audiobook market has expanded in recent years as a result of the development of digital transformation technology. In the near future, the U.S. audiobook market's revenue share is expected to rise dramatically. In addition, it is estimated that audiobook publishers in the U.S. made over $1.5 billion in 2021, and this figure is anticipated to rise sharply in the upcoming years. Furthermore, around 116 million U.S. citizens who are 18 years of age or older listened to audiobooks in 2021, up by 3% from the previous year. Since audiobooks may cause a decline in the sales of paper books in the near future, the growth in popularity of them among American population may hamper the demand and growth of the U.S. book light market. Moreover, with the presence of numerous suppliers, the book light market in the U.S. is extremely fragmented.
Therefore, the abundance of producers and each one's competitive pricing approach, creates a cut-throat competition. In the U.S., book lights are available for as little as $7. As a result, in this situation, the market participants' competitive pricing practices may seriously hurt the profitability of the manufacturers. Hence, the rise in popularity of audiobooks and higher competition in the market are the major factors that are anticipated to negatively impact market growth during the forecast period.
According to the U.S. book light market analysis, the U.S. book light market is segmented on the basis of product type, category, and distribution channel. By product type, the market is segregated into clip light, neck light, and bookmark light. On the basis of category, it is bifurcated into battery-operated and rechargeable. Depending on the distribution channel, it is fragmented into supermarkets & hypermarkets, specialty stores, e-commerce, and others.
As per the U.S. book light market trends, by product type, the clip light segment dominated the market, garnering 62.6% of the U.S. book light market share in 2021. This is majorly attributed to the easy availability and increased awareness of the clip lights in the U.S. The surge in interest among readers in reading books before bed is anticipated to increase demand for clip light. Reading before bed is a habit that many Americans have. For these readers, a clip light is the ideal solution as it makes it simpler to read in low light without bothering others in the room.
Travelers favor clip lights greatly. It is a small and lightweight device that a traveler who enjoys reading books can simply transport. The increased travel affordability and accessibility is expected to increase demand for clip book lighting. Users do not have to worry about having enough light to read while on long flights or in hotel rooms. Convenience is another major feature offered by the clip lights. Since clip lights are extremely convenient for users and are portable, light, and pocket-friendly, this market segment has dominated and is expected to sustain its dominance throughout the forecast period.
By Product Type
Neck Light segment is expected to grow at the highest CAGR of 9.4% during the forecast period
By category, the rechargeable segment accounted for the major revenue share in 2021. The primary growth driver of this segment is rise in preference for suitable light sources when reading coupled with the prevalence of bibliophiles in the country. In addition, the widespread accessibility of rechargeable book lights in hypermarkets, retail stores, bookstores, and e-commerce has greatly boosted their sales. Moreover, the surge in preference for online shopping platforms such as Amazon, eBay, & Walmart and the availability of huge variety of rechargeable book light brands & products at affordable prices boost the sales of book lights. The higher penetration of various organized retail channels gas contributed significantly toward the growth of the U.S. book light market in the past few years.
By Category
Baterry-Operated segment is expected to grow at the highest CAGR of 9.2% during the forecast period.
Depending on the distribution channel, the supermarkets and hypermarkets segment dominated the U.S. book light market in 2021. The increased penetration of several top supermarkets & hypermarkets chains in the U.S. and the huge popularity of these retail outlets among the people are major factors that boost the growth of this segment in the market. Furthermore, the availability of a wider variety of products and brands under a single roof and competitive pricing strategies followed by these retailers have led to the growth of the book light market significantly.
By Distribution Channel
E-Commerce segment is expected to grow at the highest CAGR of 13.9% during the forecast period.
The U.S. book light market is highly fragmented with the presence of numerous manufacturers. The major market players are constantly engaged in innovating and launching new products to gain a competitive edge over other competitors. For instance, Glocusent, in June 2022, launched its improved neck light based on feedback from more than 60,000 customers who had purchased the company's original neck reading light. This product sought to provide a distinctive experience to customers who enjoy reading and knitting. The major players profiled in this report include Glocusent, Energizer Holdings, Inc., Vekkia, Mighty Bright, Hooga Health, Lepower, Deeplite, WITHit, LLC., and OttLite Technologies, Inc. As per our comprehensive study, Glocusent unequivocally emerges as the number one brand on Amazon, demonstrating a commanding lead in its market segment. Illustrating robust performance, Glocusent's market share fluctuated between 36.4% and 36.9% in 2022, with notable surges to over 43% during peak season, affirming its significant influence within the marketplace.
Recent Product Launches in the U.S. Book Light Market
- In September 2022, Glocusent launched the new Glocusent Eye Caring Music Stand light which is mainly marketed towards music creators. This light is equipped with 57beads and offers various color and brightness level controls. This launch has expanded its product offering.
- In June 2022, Glocusent launched a new Upgraded Rechargeable LED Neck Reading Light. This light is mainly marketed towards book readers and towards improving knitting experience. This launch expanded its current product portfolio.
- In November 2021, Glocusent launched a new Mini Clip-on Light. This reading light is equipped with 3 color temperatures and 3 levels of brightness, it is mainly marketed towards reading and knitting applications. This launch strengthened its product portfolio.
Key Benefits for Stakeholders
- The report provides an extensive analysis of the current and emerging U.S. book light market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing U.S. book light market opportunities in the market.
- The U.S. book light market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments exhibiting favorable growth.
U.S. Book Light Market Report Highlights
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Analyst Review
On the basis of the insights from the top CXOs, the U.S. book light market is expected to witness a considerable growth owing to two major factors – effective marketing strategies and new product launches. The marketing strategies adopted by the key market players help the manufacturers to increase brand awareness and promote their innovative book lights among potential customers. Moreover, the key focus of the manufacturers must be on providing enhanced reading experience to the consumers. Traditionally, the book lights were marketed as a convenient and portable device that helps to reduce eye strain of the readers. However, the market players are now focusing on the introduction of new features such as adjustable brightness settings, rechargeable batteries, and flexible necks, which are expected to foster the demand for the new and innovative book lights launched in the market.
Furthermore, the manufacturers are emphasizing on spreading awareness regarding the health benefits of book lights. The increase in screen time and associated risks such as the impact of blue light on sleep patterns and eye strain can be effectively addressed among consumers to attract consumers in the U.S.
The U.S. book light market size was valued at $112.5 million in 2021, and is projected to reach $288.1 million by 2031, registering a CAGR of 8.9%, from 2022 to 2031. U.S. witnessed a significant growth in the penetration of various online retail channels in the past decade. The rapid growth of online retailers such as Amazon, Walmart, and eBay has significantly contributed to the growth of the book light market.
The book light market report is available on request on the website of Allied Market Research.
The forecast period considered in the U.S. book light market report is from 2022 to 2031. The report analyzes the market sizes from 2022 to 2031 along with the upcoming market trends and opportunities. The report also covers the key strategies adopted by the key players operating in the market.
The U.S. book light market is highly fragmented with the presence of numerous manufacturers. The major market players are constantly engaged in innovating and launching new products to gain a competitive edge over other competitors. The major players profiled in this report include Glocusent, Energizer Holdings, Inc., Vekkia, Mighty Bright, Hooga Health, Lepower, Deeplite, WITHit, LLC., and OttLite Technologies, Inc.
According to the U.S. book light market analysis, the U.S. book light market is segmented on the basis of product type, category, and distribution channel. By product type, the market is segregated into clip light, neck light, and bookmark light. On the basis of category, it is bifurcated into battery-operated and rechargeable. Depending on the distribution channel, it is fragmented into supermarkets & hypermarkets, specialty stores, e-commerce, and others.
The physical bookstores were completely closed, and book sales suffered a loss. However, the e-commerce or online sales of books grew rapidly during the pandemic, which significantly contributed to an increase in the book sales in U.S. The shift in consumer behavior towards online buying during the pandemic was the major factor that fueled the expansion of the book light industry.
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