The U.S. iron supplement market was valued at $1,747.37 million in 2022, and is projected to reach $3,105.74 million by 2032, registering a CAGR of 5.9% from 2023 to 2032.
Iron supplements are dietary supplements designed to provide an additional source of iron to individuals with iron deficiency or those who may have difficulty obtaining sufficient iron from their regular diet. Iron is a vital mineral that plays a crucial role in various bodily functions, such as the production of hemoglobin, a protein in red blood cells responsible for transporting oxygen throughout the body.
Market Dynamics
The rise in prevalence of iron deficiency anemia (IDA), surge in awareness regarding nutrition, and increase in demand for iron supplements as medical supplement drive the growth of the market. Iron deficiency anemia occurs when the body lacks sufficient iron to produce an adequate amount of hemoglobin, the protein responsible for carrying oxygen in the red blood cells. Certain groups are particularly vulnerable to IDA, including women of childbearing age with heavy menstrual bleeding, pregnant women with increased iron demands, infants, young children, vegetarians, vegans, and individuals with certain medical conditions like inflammatory bowel disease (IBD) or celiac disease.
According to 2023 Fact Sheet for Health Professionals by National Library of Medicine, it was estimated that 18% of pregnant women in the U.S. had iron deficiency. In addition, women of reproductive age who have menorrhagia, or abnormally heavy bleeding during menstruation, are at increased risk of iron deficiency. According to 2023 report by National Library of Medicine, it was reported that women with menorrhagia lose significantly more iron per menstrual cycle on average than women with normal menstrual bleeding. Menorrhagia might be responsible for about 33% to 41% of cases of IDA in women of reproductive age. Thus, the increase in prevalence of iron deficiency among pregnant women and women of reproductive age in the U.S. results in the increase in demand for iron supplements in the region.
In addition, frequent blood donors have an increased risk of iron deficiency. Regular blood donation, while crucial for saving lives and supporting healthcare systems, can also lead to decreased iron levels in the blood. Each time a person donates blood, they lose a certain amount of iron, as red blood cells contain hemoglobin, which is rich in iron. Over time, frequent blood donation without adequate iron replenishment can result in iron depletion or deficiency, leading to an increased risk of developing iron deficiency anemia. Blood donation centers typically screen potential donors for adequate hemoglobin levels to ensure their safety and well-being. However, even with these precautions, some regular donors may experience a gradual decline in iron stores. According to a 2023 study by National Library of Medicines, it was reported that 25%–35% of regular blood donors develop iron deficiency. In such cases iron supplement is prescribed as medical supplementation for the patient.
Thus, the rise in demand for iron supplements as medical supplement among pregnant women, menstruating women, and frequent blood donors is expected to drive the growth of the market.
In addition, cancer patients undergoing chemotherapy or radiation therapy may also experience anemia as a side effect, as these treatments can damage the bone marrow's ability to produce healthy red blood cells. Furthermore, certain cancer types, like gastrointestinal or gynecological cancers, may cause internal bleeding, further contributing to iron loss and anemia. According to Fibrogen Inc., a biopharmaceutical company, stated that around 30% to 90% of cancer patients receiving chemotherapy in the U.S. develop anemia. The oral iron supplement is most widely accepted for patients diagnosed with chemotherapy induced anemia.
By Form
Solid segment held a dominant position in 2022 and would continue to maintain the lead over the forecast period.
In addition, surge in awareness regarding nutrition has led to rise in demand for the iron supplements in the U.S. The awareness surrounding nutrition has been steadily increasing in recent years, with a growing emphasis on maintaining a healthy and balanced diet. Iron is an essential mineral that aids in various bodily functions, such as oxygen transportation, energy production, and immune system support. Nutrition education initiatives and campaigns by healthcare professionals and government agencies have contributed to the growing awareness of the importance of maintaining proper iron levels through diet or supplementation. These efforts aim to address the public's knowledge gaps about iron's significance and the potential consequences of its deficiency, further driving the demand for iron supplements. According to the U.S. Census Bureau, it was reported that the U.S. had around 140,000 athletes, coaches, and umpires in 2019. Professional athletes and individuals engaged in regular, intense physical activity have unique nutritional requirements due to the increased demands placed on their bodies. Iron is a vital mineral for athletes as it plays a crucial role in oxygen transport and energy production, both of which are fundamental for athletic performance and endurance. The awareness regarding the significance of proper nutrition, including sufficient iron intake, is particularly high among athletes and their support teams. Coaches, trainers, and sports nutritionists emphasize the importance of maintaining optimal iron levels to enhance athletic performance, prevent fatigue, and reduce the risk of iron deficiency-related health issues.
Furthermore, athletes may have dietary preferences or restrictions, which could impact their iron intake. For instance, vegetarian athletes might have to be especially diligent in ensuring they consume enough plant-based iron sources or consider iron supplementation when necessary. Thus, the rise in awareness regarding health and nutrition is expected to drive the growth of the market.
However, side effects associated with iron supplements is expected to restrain the growth of the U.S. iron supplement market. On the contrary, development of iron supplements by key players is anticipated to present significant growth.
By Distribution Channel
Offline was holding a dominant position in 2022 and would continue to maintain the lead over the analysis period.
The outbreak of the COVID-19 pandemic has had a significant impact on various industries worldwide, and the U.S. iron supplement market is no exception. One of the noticeable effects of COVID-19 on the U.S. iron supplement market has been a surge in demand of iron supplements. People have become more health-conscious, and many have actively sought ways to boost their immunity and enhance their overall health. As a result, sales of iron supplements have witnessed a substantial increase, with consumers seeking to ensure they have sufficient iron levels to support their immune function. On the production and supply side, the U.S. iron supplement market also encountered disruptions. Manufacturing facilities had to adapt to new safety protocols and workforce limitations to maintain production while prioritizing employee health. Supply chain disruptions, both domestically and globally, also impacted the availability of iron supplements leading to occasional shortages and price fluctuations. In the post pandemic phase, the U.S. iron supplement market witnessed significant growth owing to rise in awareness about the health and nutrition and surge in prevalence of iron deficiency anemia.
Segmental Overview
The U.S. iron supplement market is segmented into form and distribution channel. On the basis of form, the market is categorized into solid, liquid, and others. The others include semi-solid (suppositories) and gaseous. By distribution channel, the market is divided into online and offline. The offline segment includes retail pharmacies, hospital pharmacies, and others. The others include supermarkets and nutritional stores.
By Form:
The U.S. iron supplement market is categorized into solid, liquid, and others. The others include semi-solid (suppositories) and gaseous. The solid segment dominated the global market in 2022. This is attributed to the ease of carrying of solid form of iron supplement and higher shelf life of solid form. However, the liquid segment is expected to register the fastest growth during the forecast period, owing to the high adoption of liquid form among the children and elderly patients.
By Distribution Channels:
By distribution channels, the market is divided into online and offline. The offline segment includes retail pharmacies, hospital pharmacies, and others. The others include supermarkets and nutritional stores.
The offline segment dominated the global market in 2022, owing to the immediate availability of iron supplement through offline channel & presence of wider accessibility. However, the online segment is expected to exhibit the fastest growth during the forecast period, due to a rise in adoption of online sales of iron supplements by consumers and availability of products at low cost through online distribution channel.
Competition Analysis
Competitive analysis and profiles of the major key players that operate in the U.S. iron supplement market are A.C. Grace Company, Gensavis Pharmaceuticals, Soho Flordis International, Jamieson Wellness Inc., NOW Foods, Otsuka Pharmaceutical Co., Ltd., Nestlé, Thorne HealthTech, BetterYou, and PharmaNutra SpA. Major players have adopted geographical expansion and merger as key developmental strategies to improve the product portfolio and gain strong foothold in the market.
Recent Geographical Expansion in the U.S. iron supplement market
In December 2022, PharmaNutra S.p.A., a company specializing in iron- and mineral-based nutritional supplements and medical devices for muscles and joints, announced the incorporation of new company PharmaNutra U.S.A. Corp. (PharmaNutra USA), a wholly-owned subsidiary of PharmaNutra S.p.A., with operational headquarters in Florida (U.S.) and a share capital of $300,000.
Recent Merger in the U.S. iron supplement market
In February 2021, Thorne, a health and technology company, announced that it has merged with Onegevity, a health intelligence company with a proprietary, multi-omic platform that leverages artificial intelligence (AI) and machine learning to map, integrate, and understand the billions of dynamic and biological features that showcase the state of an individual's health. The merger of Thorne and Onegevity creates Thorne HealthTech, a science-driven, vertically integrated wellness platform built to deliver best-in-class, end-to-end nutritional solutions and health intelligence.
Key Benefits for Stakeholders
- The study provides an in-depth analysis of the U.S. iron supplement market and the current trends & future estimations to elucidate imminent investment pockets.
- It presents a quantitative analysis of the market from 2023 to 2032 to enable stakeholders to capitalize on the prevailing market opportunities.
- Extensive analysis of the market based on procedures and services assists to understand the trends in the industry.
- Key players and their strategies are thoroughly analyzed to understand the competitive outlook of the market.
U.S. Iron Supplement Market Report Highlights
| Aspects | Details |
 By Form |
|
 By Distribution Channel |
|
 Key Market Players | BetterYou, Otsuka Pharmaceutical Co., Ltd., Nestle, Jamieson Wellness Inc., Soho Flordis International, PharmaNutra SpA, Gensavis Pharmaceuticals, Thorne HealthTech, NOW Foods, Dentsply Sirona, A.C. Grace Company |
Analyst Review
This section provides various opinions of top-level CXOs in the U.S iron supplement market. According to the insights of CXOs, increase in demand for dietary supplements and rise in prevalence of iron deficiency in the U.S. are expected to offer profitable opportunities for the expansion of the market.
In September 2022, NovaFerrum, an iron and multivitamin supplements manufacturing company, announced that it has earned a patent for its proprietary iron taste-masking formulation and technology. NovaFerrum’s children and infant products have now become the first iron supplements to be patented for their pleasant taste.
The total market value of U.S iron supplements market is $1,747.37 million in 2022 .
The forecast period in the report is from 2023 to 2032
The market value of U.S iron supplements market in 2023 was $1,850.64 million
The base year for the report is 2022.
Yes, U.S iron supplements companies are profiled in the report
The top companies that hold the market share in U.S iron supplements market are A.C. Grace Company, Gensavis Pharmaceuticals, Soho Flordis International, Jamieson Wellness Inc., NOW Foods, Otsuka Pharmaceutical Co., Ltd., Nestlé, Thorne HealthTech, BetterYou, and PharmaNutra SpA.
The key trends in the U.S iron supplements market are rise in prevalence of iron deficiency anemia (IDA) and surge in awareness regarding nutrition and health in the U.S. Iron deficiency anemia (IDA) is one of the leading causes of anemia in the U.S.
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