U.s. Large Screen Display Market Outlook – 2030
The U.S. large screen display market size was valued at $2.91 billion in 2020, and is projected to reach $8.45 billion by 2030, registering a CAGR of 11.0% from 2021 to 2030. Large screen displays are a class of large display screen formats, which improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages. In addition, these displays ensure higher durability and enhanced performance as against traditional display screens. Large screen displays are mostly suited for retail store, lobby, control room, or other professional application.
In the current business scenario, it is crucial to employ efficient systems for advertising, owing to the development of numerous user engagement devices and applications. Large screen displays are a cost-effective medium of promoting and branding any product or service; this advantage drives the U.S. large screen display market growth.
In addition, these displays provide high wavelength uniformity for fine pixel pitch displays. Further, they consume less power and deliver increased brightness, ultrahigh definition picture quality, improved color saturation, and faster response rate as compared to small OLEDs and LCDs, and thus, are suited for both indoor and outdoor displays.
Rise in demand for bright and power-efficient display panels and rapid digitalization and decline in demand for traditional billboards are the factors that drive the growth of the U.S. large screen display market. However, deployment of widescreen alternatives such as projectors and screenless displays, hampers the market growth to a certain extent. Furthermore, emerging display technology such as MicroLED and quantum dots and increase in preference of electronic giants toward large-screen displays offer lucrative opportunities for the U.S. large screen display market.
Segment Overview
The U.S. large screen display market is segmented on the basis of screen size, application, product, location, end user, and region. By screen size, the market is classified into 80 Inch to 99 Inch, 100 inch to 149-inch, 150 inch to 199-inch, 200 inch to 300 inch, and above 300-inch segments. In 2020, the 80 Inch to 99 Inch segment secured highest revenue share and is expected to follow same trend during forecast period. Based on application, the market is divided into B to B and B to C applications, among which B to B segment is expected to dominate the U.S. large screen display market share.
By product, the U.S. large screen display market is categorized into single screen, video wall and projector. Based on location, it is segregated into indoor and outdoor. By end user, it is categorized into retail, education, healthcare, corporate, stadiums, media & entertainment, government, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The corporate segment was the highest contributor to the market in 2020, owing to increase in adoption of large screen displays in conference rooms, cafeterias, and work floors help engage their employees, visitors, and create good environment.
Top Impacting Factors
The notable factors positively affecting the U.S. Large Screen Display Market include rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards. However, deployment of widescreen alternatives such as projectors and screenless displays, is expected to hinder the market growth. Moreover, emerging display technologies such as MicroLED & quantum dots and increase in preference of electronic giants toward large screen displays are expected to offer huge market opportunities in the coming years. Each of these factors is anticipated to have a definite impact on the U.S. large screen display market during the forecast period.
By Screen Size
80 Inch to 99 Inch screen segment is expected to secure leading position during forecast period.
Competitive Analysis
The key players profiled in the U.S. large screen display market report include iSEMC, Koninklijke Philips N.V., LG Electronics Inc., NEC Corporation, Panasonic Corporation, Planar Systems, Samsung Electronics Co. Ltd., Sony Corporation, ViewSonic Corporation, and Volanti Displays. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their position in the U.S. large screen display industry. In 2019, Planer Systems launched 100-inch 4K LCD display with Ultra HD resolution (3840 x 2160), which offers high brightness of 700 nits and wide color gamut for stunning image quality and deep, rich color reproduction.
Covid-19 Impact Analysis
The global outbreak of COVID-19 has significantly affected the growth of the U.S. large screen display market in 2020, and the market is estimated to witness relatively slow growth till the end of 2021. Further, the global selling market was primarily hit by several obstacles due to COVID-19 in the manufacturing and selling industries such as lack of availability of raw material and skill workforce, contractual obligations, and project delays or cancellations. Furthermore, the negative impact on outdoor advertisement solution in 2020 decreased the demand for large screen displays from commercial sector. However, rise in demand for VR gaming solutions is expected to witness relatively high growth by the end of 2021.
By End User
Corporate segment is projected as one of the most lucrative segments.
Key Benefits For Stakeholders
- This study comprises analytical depiction of the U.S. large screen display market opportunities along with the current trends and future estimations to depict the imminent investment pockets.
- The overall U.S. large screen display market analysis is determined to understand the profitable trends to gain a stronger foothold.
- The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
- The U.S. large screen display market forecast is quantitatively analyzed from 2021 to 2030 to benchmark the financial competency.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.
- The report includes the market of key vendors and U.S. large screen display market trends.
U.S. Large Screen Display Market Report Highlights
| Aspects | Details |
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Analyst Review
The large screen display market possesses high potential for the semiconductor industry. In the current business scenario, the demand for displays, particularly in the developing regions, witnesses a significant increase, owing to rise in demand for bright and power-efficient display panels. Thus, companies operating in display industry adopt various innovative techniques to provide customers with advanced and innovative product offerings.
The U.S. large screen display market has high potential for the residential, commercial, and advertising industry. The market growth is also attributed to increase in R&D investments by the large players to deploy enhanced specifications in the product portfolio. Moreover, companies are projected to indulge in mergers, collaborations, and partnerships to make the most use of technology, which is further projected to propel the market growth
The U.S. Large Screen Display Market is expected to witness high growth rate in the future, due to rise in demand for bright and power-efficient display panels, rapid digitalization and decline in demand for traditional billboards, emerging display technology such as Micro LED and quantum dots, and increase in preference of electronic giants such as Apple and Panasonic toward large screen displays.
The key players profiled in the report include iSEMC, Koninklijke Philips N.V., LG Electronics Inc., NEC Corporation, Panasonic Corporation, Planar Systems, Samsung Electronics Co. Ltd., Sony Corporation, ViewSonic Corporation, and Volanti Displays.
The U.S. large screen display market is estimated to grow at a CAGR of 11.0% from 2021 to 2030.
The U.S. large screen display market is projected to reach $8.45 billion by 2030.
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Rise in demand for bright and power-efficient display panels and rapid digitalization and decline in demand for traditional billboards.
The key players profiled in the report include iSEMC, Koninklijke Philips N.V., LG Electronics Inc., NEC Corporation, Panasonic Corporation, and many more.
On the basis of top growing big corporations, we select top 10 players.
The U.S. large screen display market is segmented on the basis of screen size, application, product, location, end user, and region.
The key growth strategies of U.S. large screen display market players include acquisition, geographical expansion, product development, strategic alliance, and collaboration.
Above 300 Inch segment would grow at a highest CAGR of 18.2% during the forecast period.
Corporate segments will dominate the market by the end of 2030.
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