The global vitamin E market size was valued at $2,661.1 million in 2020, and is projected to reach $3,728.2 million by 2028, registering a CAGR of 4.3%. Asia-Pacific was the highest revenue contributor, accounting for $1,016.8 million in 2020, and is estimated to reach $1,528.9 million by 2028, with a CAGR of 5.3%.
Vitamin E is an essential fat-soluble vitamin protecting cell membranes from reactive oxygen species. It is a cluster of eight fat soluble composites which include tocotrienols and tocopherols. The deficiency of vitamin E, is rare and occurs usually owing to a casual problem with digesting dietary fat rather than from a low in vitamin E diet, which can further cause nerve problems. Vitamin E is an essential nutrient that helps combat oxidative damage to the cells of human and animals. It also help prevent a number of life threatening diseases such as cancer, chronic pancreatitis, cholestasis, cystic fibrosis, primary biliary cirrhosis, Crohn's disease, short bowel syndrome and more among others
The food & beverage industry as a whole had been growing at a significant growth rate prior to the COVID-19 outbreak, however, has experienced a decline in growth rate in the recent time, as consumers are being selective on their purchases. The disruption of supply chain has further disrupted the availability of products. Although the consumption of out-of-house food may have witnessed a standstill, the consumption of food in-house has remained the same and in some cases have increased. Moreover, consumption of health food and supplements has increased drastically, owing to the fact that consumers have shifted their preference toward food that improve immunity.
Vitamin E falls in the category of products, which are purchased by consumers occasionally. Hence, the demand for such products remains consistent among the consumers. The outbreak of the novel coronavirus has significantly affected the growth of the Vitamin E market in a positive manner. There has been a slight increase in the sales of vitamins and mineral supplements and medication. This increase in growth in the Vitamin market is majorly attributed to the rise in concerns about health and surge in the knowledge about the nutrition among the general populace.
The growth of the Vitamin E market is attributed to widespread promotion and advertisements regarding the importance of consuming vitamin E and the disadvantages of having its deficiency. Moreover, the easily availability is the factor which smoothens the requirement and sales of vitamin E in the market. . In addition, there are many sales channel like Apollo online pharmacy and internet pharmacy which are quick in delivering the requirements with available discounts. Moreover, many supplements and cosmetics are also available over the popular online retailers like Amazon, Grofers, ubuy, Walmart, and other websites. Therefore, surge in number of distribution channels and easy availability of the supplements propels the market growth of vitamin E. However, easy availability of substitute act as the restraint for the market. Conversely, increase in the demand of Vitamin E in the processed food and pet nutrition is expected to make way for Vitamin E market growth.
The global Vitamin E market is segmented on the basis of type, application, and region. On the basis of type, the market is bifurcated into natural and synthetic. On the basis of application, the market is categorized into supplements, cosmetic and animal feeds. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa).
Based on Vitamin E market analysis by type, the synthetic segment accounted for the majority of the share in the global vitamin E market in 2020. The synthetic segment was also the fastest growing segment in the type category. The growth in this segment can be attributed to easy availability and cost effectiveness of this segment.
By Type
Synthetic was the dominent segment in 2020.
Based on Vitamin E market forecast by application, the supplement segment was the largest and fastest growing segment in 2020. The growth in this segment can be attributed to the growing awareness about diet and nutrition among the general populace. The cosmetic segment in the application category is expected to garner modest growth in the coming years, with a CAGR of 4.1% from 2021-2028.
By Application
Supplement was the dominant segment in 2020
Based on the region, Asia-Pacific was the dominant regional market accounting for more than one-third of the global revenue in 2020. Asia-Pacific was also the fastest growing regional segment throughout the forecast period.
By Region
Asia-Pacifict was the dominant regional segment in 2020
The key players in the Vitamin E industry have relied on product launch as their key strategy to stay relevant in the Vitamin E market share. The key players operating in the vitamin E market include- Advanced Organic Materials, SA, Antares Health Products, Inc., Archer Daniels Midland Company, BASF Nutrition, BTSA Biotecnologías Aplicadas, S.L., Koninklijke Dsm N.V., Matrix Fine Sciences Pvt. Ltd., Merck KGAA, N.S. Chemicals and The Nature’s Bounty Co
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current Vitamin E market trends, estimations, and dynamics of the market size from 2020 to 2028 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assists to determine the prevailing Vitamin E market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
Vitamin E Market Report Highlights
| Aspects | Details |
 By TYPE |
|
 By APPLICATION |
|
 By Region |
|
 Key Market Players | BTSA BIOTECNOLOGÍAS APLICADAS, S.L., KONINKLIJKE DSM N.V., ADVANCED ORGANIC MATERIALS, SA, MERCK KGAA, ANTARES HEALTH PRODUCTS, INC., THE NATURE’S BOUNTY CO., MATRIX FINE SCIENCES PVT. LTD., N.S. CHEMICALS, ARCHER DANIELS MIDLAND COMPANY, BASF NUTRITION |
Analyst Review
The global vitamin E market has experienced a lot of innovations which fuels its market growth. Brands are introducing sustainable strategies and launching products as per the consumer orientation. For instance, in India, the demand for food supplement with vitamin E is high and rising day by day, which led to the surge in demand for vitamin E in the country, resulting in high demand for vitamin E products from local suppliers like Amway and Vestige.
In addition, there is an increase in the demand for vitamin E owing to surge in awareness regarding the wellbeing among the consumers, which is generally promoted by the growing online health sector or by the local key players either by advertisement or by counseling their customers in person regarding the benefits of their products over their health. Moreover, diseases like chronic pancreatitis, cholestasis, cystic fibrosis, primary biliary cirrhosis, Crohn's disease, short bowel syndrome, and arthritis are some of the diseases which are common due to the deficiency of vitamin E and can be cured by the sufficient availability of vitamin E in the body of the patient, which is the major factor responsible for rise in the demand for vitamin E in the market. Therefore, there is an increase in the awareness regarding vitamin E among the consumers globally directly or indirectly, which propels the demand for vitamin E in the market either in terms of food supplements or cosmetics.
The global vitamin E market size was valued at $2,661.1 million in 2020 and is projected to reach $3,728.2 million by 2028.
The global vitamin E is projected to grow at a CAGR of 4.3% throughout the forecast period.
The sample can be acquired from the official allied market research website.
The base year for the report is 2020.
The key players operating in the vitamin E market include- Advanced Organic Materials, SA, Antares Health Products, Inc., Archer Daniels Midland Company, BASF Nutrition, BTSA Biotecnologías Aplicadas, S.L., Koninklijke Dsm N.V., Matrix Fine Sciences Pvt. Ltd., Merck KGAA, N.S. Chemicals and The Nature’s Bounty Co.
The global Vitamin E market is segmented on the basis of type, application, and region.
The outbreak of the novel coronavirus has significantly affected the growth of the Vitamin E market in a positive manner. There has been a slight increase in the sales of vitamins and mineral supplements and medication.
Based on application, the supplement segment was the largest and fastest growing segment in 2020.
Based on the region, Asia-Pacific was the dominant regional market accounting for more than one-third of the global revenue in 2020.
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