White Goods Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, End User and Distribution Channel : Global Opportunity Analysis and Industry Forecast 2021-2027

White Goods Market Size,Share :

The white goods market size was valued at $ 635.4 billion in 2019, and is estimated to reach $ 1,031.0 billion by 2027, registering a CAGR of 7.8% from 2021 to 2027. White goods refer to heavy consumer durables or large home appliances, which were traditionally available only in white. Although these goods are presently available in varied colors, they are continued to be called as white goods. They include appliances such as washing machine, air conditioners, refrigerators, and others. Growing disposable income and rise in spending on home improvement is expected to propel the growth of the global white goods market during the forecast period (2021-2027). People are increasingly adopting smart appliances to improve their life standard, so companies dealing in white goods are heavily investing on R&D activities. For instance, in January 2020, at CES, LG Electronics (LG) unveiled its most advanced innovation in laundry, deploying artificial intelligence to deliver precision washing for optimal results without any guesswork.    

The outbreak of the COVID-19 pandemic has positively affected the white goods market. Sales of white goods has witnessed significant increase as people are actively getting involved in home deigning and improvement during the lockdown period.  Furthermore, consumers are choosing to replace their old home appliances such as air conditioners, refrigerators and washing machines, with new and advanced white goods.  

White goods are generally used for various common tasks such as heating and cooling, cleaning and washing. White goods are significantly used in various end-use industries such as hospitals & clinics, drycleaners & cleaning agencies and the hospitality industry. Growing adoption of automation in major industries has been further adding to the growth of the smart and advanced white goods. Furthermore, people are preferring to have smart and internet-enabled devices and appliances for easiness and to avoid tedious & repetitive job works in their daily activities.   

According to the white goods market analysis, the white goods market segmented into product, end user, distribution channel, and region. On the basis of product, the market is categorized into air conditioner, refrigerator, washing machine, dishwasher, microwave oven and others. By end user, it is segregated into residential and commercial. According to distribution channel, it is divided into supermarket & hypermarket, specialty store, retail store, e-commerce and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, South Korea, Indonesia, Thailand and Rest of Asia-Pacific) and LAMEA (Latin America, Middle East, Africa)

On the basis of product, refrigerator has been gaining major share in the global white goods market and is expected to sustain its share during the forecast period 2021-2027. 

The air conditioning market growth is gaining speed as increasing global warming is deteriorating the weather conditions and AC demands are increasing. According to global white goods industry analysis, commercial, residential, institutional, and industrial are some of the major applications of the air conditioners. Growing urbanization and commercial complexes are boosting the demand for air conditioners. The commercial applications, for the AC market, are most famous in the U.S.  but  are  gaining  traction  in  the  APAC  market  due  to  its  rapidly  growing  commercialization. Asia-Pacific is also witnessing rapid growth for residential application as smart cities, green buildings and metro cities are growing exponentially in the region.  

According to white goods market trends, depending on end user, the residential segment was valued at $ 370.7 billion in 2019, and is expected to reach $ 575.6 billion by 2027, with a CAGR of 7.2%. Growing advancement in the white goods and increasing disposable income of the people are expected to drive white goods market growth the residential segment. Consumers are increasingly adopting smart home appliances to reduce their work load and improving their standard of living. Now a days, white goods consumers are seeking Internet and mobile compatible appliances, so many white goods manufactures are coming up with internet-enabled smart home appliances, which can be operated through mobile applications.  This is expected to upsurge the growth of the global white goods market size during the forecast period.  

On the basis of distribution channel, the specialty store segment is projected to grow at $ 292.0 billion by 2027, registering a CAGR of 7.3%. The specialty store segment accounted for the around one-third half of the global white goods market share in 2019, and is expected to sustain its share during the forecast period. Specialty stores of the white goods specifically focus on a single type of product categories such as air conditioners, refrigerators or washing machines. They can have one type of product with several brands. People are increasingly choosing to buy product in specialty stores as it is easy to compare the features and looks with other brands. In such stores, people can have multiple options for a single product. Growing specialty store in metro cities is likely to increase white goods market demand. 

Region wise, Asia-Pacific dominated the white goods market in 2019, and is expected to sustain its dominance throughout the forecast period. The key factors driving the growth of the white goods market in the region are growing standard of living, rise in disposable income and high spending on the home improvement such as interior designing. White goods have been gaining major traction in this region owing to growing urbanization and commercialization, where various white goods products are majorly used such as air conditioner and washing machines. Room air conditioner market has been experiencing healthy growth in the developing countries of the Asia-Pacific region including India and China. This is on account of strengthening the residential sector, growing retail & hospitality sectors, and rising construction activities across new housing societies along with establishment of SMEs & commercial hubs. For instance, according to India Brand Equity Foundation, the number of Indians living in urban areas is expected to reach 525 million by 2025. More than 70% of India’s GDP is expected to come from urban areas by 2020.

The players operating in the global white goods market have adopted various developmental strategies to expand their white goods market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Alliance Laundry System LLC, AB Electrolux, Blue Star Limited, Haier Group Corporation, IFB Industries Ltd, LG Electronics Inc., Havells India Limited,  Koninklijke Philips N.V.,  The Middleby Corporation and Whirlpool Corporation, 

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing white goods market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the white goods industry.

  White Goods Market Report Highlights

Aspects	Details
By PRODUCT	Air Conditioner Refrigerator Washing Machine Dishwasher Microwave Oven Others
By END USERS	Residential Commercial
By DISTRIBUTION CHANNEL	Supermarket & Hypermarket Specialty Store Retail Store E-commerce Others
By Region	NORTH AMERICA  (US, CANADA, MEXICO) EUROPE  (GERMANY, FRANCE, UK, ITALY, SPAIN, RUSSIA, REST OF EUROPE) ASIA-PACIFIC  (CHINA, JAPAN, INDIA, SOUTH KOREA, INDONESIA, THAILAND, AUSTRALIA, REST OF ASIA-PACIFIC) LAMEA  (LATIN AMERICA, MIDDLE EAST, AFRICA)
Key Market Players	HAVELLS INDIA LIMITED, ALLIANCE LAUNDRY SYSTEMS LLC, LG ELECTRONICS INC, ELECTROLUX AB, KONINKLIJKE PHILIPS N.V, BLUE STAR LIMITED, IFB INDUSTRIES LTD, Haier Group Corporation, WHIRLPOOL CORPORATION, THE MIDDLEBY CORPORATION

Analyst Review

The global white goods market exhibits high growth potential in the developing economies such as India and China, owing to increase in personal disposable income and high spending for improving high standard of living. People are actively replacing old appliances with smart and highly technological household commercial white goods including air conditioners, refrigerators, microwave ovens, water heaters and vacuum cleaners. Now a days, white goods manufacturers are making more advanced and smart featured home and commercial appliances, which can be connected to the internet. In addition most of the white goods can be controlled and regulated with smartphones, which is expected to attract consumers and create huge demand during the forecast period 2021-2027. 

Rapid expansion of the retail industry plays a major role in the distribution of white goods. It is becoming more important to make white goods available to the consumers. Specialty stores and supermarket & hypermarkets are gaining major traction in the global white goods market. This is majorly attributed to availability of enormous options for the consumers to choose from. Multi brand specialty stores have many brands for the single line product segment, where people can compare their features and colors, which help them to take buying decisions. 

Growing commercial & government complexes in various end-user industries of the white goods such as hotels & restaurants, food outlets, hospitals & clinics, and cleaning agencies are creating huge demand for air conditioners, washing machines, microwave oven and vacuum cleaners. Dishwasher segment has been growing at the fastest CAGR growth rate as dishwasher manufactures are making these dishwashers available in customized form. People are actively taking interest in the improvement of home and kitchens with smart home appliances, which is further adding to the growth of the white goods market during the forecast period.     `

However, lack of proper electrification in rural areas and distribution of channels are the major challenges for growth of the white goods market in the rural sector. Manufacturers need to address correct need and requirements of the rural consumers and accordingly white goods should be designed, this can be the biggest challenge for the white goods manufacturers.  
 

Author Name(s) : Anil Kamble | Roshan Deshmukh

Related Tags

• Electronics Products
• Consumer Electronics Brands
• Appliances And Equipment